Building an online store for your website has never been easier, with eCommerce giants like WordPress, Wix, and Shopify in the mix. Any website builder expert will tell you that if you are building an online store platform, it is infinitely easier to select one of these options as a means forward. That said, each of these eCommerce providers has their benefits and some drawbacks. For anyone in the early stages of
developing an online store, weighing the pros and cons is a must.

Wix

Let’s start with Wix. Drop and drag across literally hundreds of designer-made templates.

Easy to use and inexpensive, Wix is a popular choice among start-up businesses that are seeking a simple, affordable option.

The company comes with customer services support, some features that can be integrated into your eCommerce store, and other benefits. Weighing these pros, there are some cons to Wix.

For example, there is a monthly fee to use it and after a certain period of time, many businesses eventually switch over to something else just for the mere fact that it is very limiting. It’s not just limiting in its features but also when it comes to SEO and web findability as well.

Shopify

Now Shopify. You won’t need a website builder expert for this one, as Shopify already has everything you need to build your own online store. Similar to Wix, there are over 100 themes to choose from, a mix of premium eCommerce templates that you can pay for, and provide some very interesting customization options. Shopify is essentially an inexpensive drop and drag online store builder with customer services support, some features, and with a monthly fee to boot. If you’re looking for something simple but professional and still affordable, Shopify is recommended. It still comes with its limits though.

For example, in terms of search engine optimization, Shopify is very limited in what it can provide. Like many have in the past, switching to other eCommerce platforms for a range of benefits is highly common.

WordPress

Any website builder expert will tell you that if you’re serious about building an online store, going with WordPress is the best thing you can do for your website. Unlike Wix and Shopify, there are no limitations on your WordPress eCommerce platform.

There’s more control in general, the interface is better organized, and there is no monthly fee. Also, you have access to the massive WordPress community who are there to answer any questions you might have and provide support on any concerns. As an example, take this easy to use step by step guide on how to build an online store using WordPress. From beginners to the more advanced website builder expert, WordPress comes strongly recommended for companies large and small.

So Which one is the Best Option for Building an Online Store?

Wix, Shopify, and WordPress all offer amazing storefronts, powerful management systems, and are mobile optimized. None of them take commissions of your sales and all are pretty good options if you are just starting out with your first website.

More experienced users will recommend WordPress, nine times out of ten. Building any website, including an eCommerce platform, comes with its challenges. WordPress has a community of hundreds of thousands of people who have likely been there before and who can provide some help.

Also, there are no limitations to what you can do under a WordPress platform. Launching an eCommerce site with WordPress has never been easier and the range of impressive features makes it an easy choice for many people.

All The Way Up Media specializes in building websites for eCommerce. If you would like a consultation, please contact us for a free consultation.