Building an online store for your website has never been easier, with eCommerce giants like WordPress, Wix, and Shopify in the mix. Any website builder expert will tell you that if you are building an online store platform, it is infinitely easier to select one of these options as a means forward. That said, each of these eCommerce providers has their benefits and some drawbacks. For anyone in the early stages of developing an online store, weighing the pros and cons is a must.


Let’s start with Wix. Drop and drag across literally hundreds of designer-made templates.

Easy to use and inexpensive, Wix is a popular choice among start-up businesses that are seeking a simple, affordable option.

The company comes with customer services support, some features that can be integrated into your eCommerce store, and other benefits. Weighing these pros, there are some cons to Wix.

For example, there is a monthly fee to use it and after a certain period of time, many businesses eventually switch over to something else just for the mere fact that it is very limiting. It’s not just limiting in its features but also when it comes to SEO and web findability as well.


Now Shopify. You won’t need a website builder expert for this one, as Shopify already has everything you need to build your own online store. Similar to Wix, there are over 100 themes to choose from, a mix of premium eCommerce templates that you can pay for, and provide some very interesting customization options. Shopify is essentially an inexpensive drop and drag online store builder with customer services support, some features, and with a monthly fee to boot. If you’re looking for something simple but professional and still affordable, Shopify is recommended. It still comes with its limits though.

For example, in terms of search engine optimization, Shopify is very limited in what it can provide. Like many have in the past, switching to other eCommerce platforms for a range of benefits is highly common.


Any website builder expert will tell you that if you’re serious about building an online store, going with WordPress is the best thing you can do for your website. Unlike Wix and Shopify, there are no limitations on your WordPress eCommerce platform.

There’s more control in general, the interface is better organized, and there is no monthly fee. Also, you have access to the massive WordPress community who are there to answer any questions you might have and provide support on any concerns. As an example, take this easy to use step by step guide on how to build an online store using WordPress. From beginners to the more advanced website builder expert, WordPress comes strongly recommended for companies large and small.

So Which one is the Best Option for Building an Online Store?

Wix, Shopify, and WordPress all offer amazing storefronts, powerful management systems. They all have a responsive design and are mobile optimized. None of them take commissions of your sales and all are pretty good options if you are just starting out with your first website.

More experienced users will recommend WordPress, nine times out of ten. Building any website, including an eCommerce platform, comes with its challenges. WordPress has a community of hundreds of thousands of people who have likely been there before and who can provide some help.

Also, there are no limitations to what you can do under a WordPress platform. Launching an eCommerce site with WordPress has never been easier and the range of impressive features makes it an easy choice for many people.

All The Way Up Media specializes in building WordPress websites for eCommerce. If you would like a consultation, please contact us for a free consultation.

Online reputation management is not just about looking after your social media accounts and maintaining a Google Alert on your business name. The Internet provides an opportunity for users of all backgrounds to share brand experiences and create conversation. Online reputation management involves managing the conversation that’s happening around your business or industry and looking after online reviews.

Consumer reviews are an opportunity for users online to have their voices heard and to share their experience. Seen on social media sites like Facebook, on search engines like Google, and on classifieds like Yelp, reviews can make or break a business. They’re powerful in the sense that reviews communicate so much about a brand’s standards, reputation, products, and/or services from the viewpoint of the customer. For example, if you want to have a haircut, you’re going to go online and check out the reviews for local hairdressers and salons. Those reviews are going to affect your final decision on where to put your money.

Where do online reviews show up?

No matter the category of business, user reviews have a role to play. Some of the most common online review websites are

  • Trusted Reviews for products
  • Indeed for jobs
  • Glass Door for businesses
  • Trip Advisor for hotels and hospitality-related restaurants or entertainment
  • Exclaim for music reviews.

Brands that aren’t monitoring theirs may have a reputation problem on their hands before long. For example, should a potential customer come along and see a ton of negative reviews, are they really going to want to purchase something from you – probably not.
online reputation management, reviews

How do online reviews appear?

Reviews can appear in a variety of different ways, with a five-star system being the most common. They may also appear as images, videos, or in plain text. It’s true that, in some cases, one bad business review can take down a business. If there’s an accusation that so poorly portrays your brand that few customers want to continue their relationship with you, you’re going to be in trouble. Notwithstanding, the average business may receive a mix of reviews. Some will be spam and can oftentimes be removed by contacting the review website. At other times, if someone expresses a legitimate concern, you may have some difficulty removing it.

Online reviews which appear as articles

Some reviews aren’t going to appear as ‘reviews’ at all but instead, will show up in the form of articles and blogs. If they say something positive about a product or service, or your brand, that’s wonderful. If it’s negative though, it can be much more complex on how to manage this. An article like that will get placed on Google and then, whenever someone searches out your brand, it’s going to come up. It could affect your reputation for a long time if you don’t be careful.

monitor online reviews, online reputation management

How to monitor online reviews for your benefit

Any brand who makes the investment to respond to negative reviews and monitor their reputation online shows their audience they care about what people are saying. In this sense, even a negative review can be an opportunity to advertise your business in a positive light. Thankfully, there’s also software which can help monitor what people are saying about you online. Various software will track your business name and brand, reporting to you any time you are mentioned on sites like Mention and Awario.

  • Decide if you need to respond. If there’s derogatory or degrading language, irrational opinions, or if it’s not something you feel you can remedy, contact the review website and ask them to remove the comment.
  • Respond to negative feedback by hearing them out, empathizing with them, apologizing, and taking action to fix the complaint. When other customers see your willingness to help and improve, they’ll feel comfortable doing business with you. Any business owner will have to go out of their way to fix a bad review. Even so, it’s important. By not responding, the damage a brand could incur is sizeable.
  • Respond to all positive reviews as well! You don’t want to give the impression that, to get your attention, a customer needs to leave negative feedback. A few words of acknowledgement is enough to thank someone for leaving their two cents.
  • Monitor the most popular review sites first and foremost since they get more exposure, as these will be where the majority of customers see you.
  • Monitor your social media accounts as well. Sites like Facebook, Twitter, and Instagram are extremely popular for users who want to leave reviews and comments regarding brands.
  • Respond quickly and politely.

Reviews, online reputation management

For help in building positive business reviews and for strong reputation management online, contact internet marketing company, All The Way Up Media, today.

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