Without promotion something terrible happens… nothing!

(P. Barnum)

If you run a business, you should be interested in ramping up sales of your company. This is natural for any business that is intended to make a profit. You also know that you should have your own website to promote your services and advertise your goods. After all, we are living in the time when a kid next door has his own website, let alone a local church or a bagel store. Having a website is no longer an option. It is a must-have.

The problem is that only having a website is not enough. Your website must be visible to Internet users who browse the web in search of the services or goods similar to those produced by your website. In the best-case scenario, your website should appear on the first page of such search in Google or other search engines.

If you have created your website and now happily expect to receive a bunch of phone calls the next morning, you are in for a surprise. You won’t get any. At least not because the clients saw your website. Why? Because the search engine hasn’t ranked it among the best top sites providing such services. This is where you need a good SEO Specialist.

SEO (search engine optimization) is exactly the process of optimizing the website’s content in such a way as to push your website to the top of search engine results. There are measures to be taken, they are highly efficient, and they require special training and expertise.

What’s important to understand is that running an SEO campaign is definitely worth the expenses. Unfortunately, there is no standard formula to calculate what exact ROI (Return on Investment) you can get from investing in SEO campaign. There are too many factors to consider. The fact remains that SEO campaign has a potential for sky-high marketing ROI.

The fact remains. SEO delivers results. In just a few months, it is possible to increase the number of visitors/potential clients to your website from a few dozens to a few thousand. And the cost of the campaign cannot possibly be compared to the revenue gained from such number of new visitors/clients. Think of it as paying 10 dollars for an ad, which brings you several thousand dollars worth of customers.

You’d be surprised to know that Internet is no longer used for information search only. It has become a powerful marketing destination, a No. 1 destination for shopping and sales. It has a bigger financial circulation than the physical stores, with Amazon and the likes presenting a tough challenge to Walmart’s established market.

Think about the importance of SEO and marketing in the following terms. In the past, you would open a business, put up a sign, and hand out a few leaflets. In the more modern times, you would add TV and radio ads. Now, Internet enables you to access billions of clients all over the globe, from Hong Kong to Vancouver. These people are looking for your goods/services and find your competitors. A well-planned SEO campaign can change that.

Why is it important to appear in the top of search engine results?

Think of top search results as affluent neighborhoods. Before a client visits the company, they look up its location. If the location is in a good neighborhood, the client has more trust, and there’s bigger chance that they will select your company. There’s a stereotype at work – if the neighborhood is good, the company is prosperous. The same stereotype applies to SEO promotion. Top sites are the most respected ones and they rake in most of the clients.

Also, a good position attracts more visitors. 95% of visitors will pay attention to the top 10 search results, i.e. the first page of a Google search. Let’s take Google, as it has 90.61% of all online searches. If the search engine lists your website on the fourth page or more, only 2 percent of the users will be patient enough to find it. Know this – the higher is your search result, the bigger is the traffic (i.e. clients).

Why do you need a professional for SEO promotion?

You may think you can just add hundreds of pages to the website and it will push your website to the top. Unfortunately, this is not the case. There are many factors at work here. You may actually get more visitors, but not get more clients. To achieve the best result, it is extremely important to correctly identify the list of promoted queries and the promotion strategy in general.

Creating a website and not promoting it properly is direct damage to your business. Forget the times, when people were calling reference services or browsing yellow pages for goods or services. Now they will simply Google it up. If your website has not been properly optimized, that person will end up in your competitors’ arms. You would agree that it is not a pleasant thing to lose clients who could have come to you, but were just unable to find you.

Finally, it is important to realize that the money spent on SEO campaign can result in one of the highest ROIs of all your marketing initiatives. Being on the first page of a Google search for your products and/or services will give you more clients than you can handle. SEO is not only about local promotion. SEO ensures the global promotion and large-scale visibility.

For most companies, SEO is a necessary and powerful marketing tool. It has a huge potential for Return on Investment and is worth every penny spent on it. If you would like to know about the services that our SEO agency provides or you would like to learn about the best SEO strategies and hidden pitfalls for your business contact us.

Online reputation management is not just about looking after your social media accounts and maintaining a Google Alert on your business name. The Internet provides an opportunity for users of all backgrounds to share brand experiences and create conversation. Online reputation management involves managing the conversation that’s happening around your business or industry and looking after online reviews.

Consumer reviews are an opportunity for users online to have their voices heard and to share their experience. Seen on social media sites like Facebook, on search engines like Google, and on classifieds like Yelp, reviews can make or break a business. They’re powerful in the sense that reviews communicate so much about a brand’s standards, reputation, products, and/or services from the viewpoint of the customer. For example, if you want to have a haircut, you’re going to go online and check out the reviews for local hairdressers and salons. Those reviews are going to affect your final decision on where to put your money.

Where do online reviews show up?

No matter the category of business, user reviews have a role to play. Some of the most common online review websites are

  • Trusted Reviews for products
  • Indeed for jobs
  • Glass Door for businesses
  • Trip Advisor for hotels and hospitality-related restaurants or entertainment
  • Exclaim for music reviews.

Brands that aren’t monitoring theirs may have a reputation problem on their hands before long. For example, should a potential customer come along and see a ton of negative reviews, are they really going to want to purchase something from you – probably not.
online reputation management, reviews

How do online reviews appear?

Reviews can appear in a variety of different ways, with a five-star system being the most common. They may also appear as images, videos, or in plain text. It’s true that, in some cases, one bad business review can take down a business. If there’s an accusation that so poorly portrays your brand that few customers want to continue their relationship with you, you’re going to be in trouble. Notwithstanding, the average business may receive a mix of reviews. Some will be spam and can oftentimes be removed by contacting the review website. At other times, if someone expresses a legitimate concern, you may have some difficulty removing it.

Online reviews which appear as articles

Some reviews aren’t going to appear as ‘reviews’ at all but instead, will show up in the form of articles and blogs. If they say something positive about a product or service, or your brand, that’s wonderful. If it’s negative though, it can be much more complex on how to manage this. An article like that will get placed on Google and then, whenever someone searches out your brand, it’s going to come up. It could affect your reputation for a long time if you don’t be careful.

monitor online reviews, online reputation management

How to monitor online reviews for your benefit

Any brand who makes the investment to respond to negative reviews and monitor their reputation online shows their audience they care about what people are saying. In this sense, even a negative review can be an opportunity to advertise your business in a positive light. Thankfully, there’s also software which can help monitor what people are saying about you online. Various software will track your business name and brand, reporting to you any time you are mentioned on sites like Mention and Awario.

  • Decide if you need to respond. If there’s derogatory or degrading language, irrational opinions, or if it’s not something you feel you can remedy, contact the review website and ask them to remove the comment.
  • Respond to negative feedback by hearing them out, empathizing with them, apologizing, and taking action to fix the complaint. When other customers see your willingness to help and improve, they’ll feel comfortable doing business with you. Any business owner will have to go out of their way to fix a bad review. Even so, it’s important. By not responding, the damage a brand could incur is sizeable.
  • Respond to all positive reviews as well! You don’t want to give the impression that, to get your attention, a customer needs to leave negative feedback. A few words of acknowledgement is enough to thank someone for leaving their two cents.
  • Monitor the most popular review sites first and foremost since they get more exposure, as these will be where the majority of customers see you.
  • Monitor your social media accounts as well. Sites like Facebook, Twitter, and Instagram are extremely popular for users who want to leave reviews and comments regarding brands.
  • Respond quickly and politely.

Reviews, online reputation management

For help in building positive business reviews and for strong reputation management online, contact internet marketing company, All The Way Up Media, today.

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