In today’s ever-changing Google landscape, SEO techniques are always rapidly changing, with hacks you might have employed in the past not being as effective as they once were.

Worse, with so many shifts happening so quickly and without warning, techniques used that might have achieved SEO apex, is now suddenly penalized by Google.

Staying on top of the latest trends and methods will ensure you stay at the top of every Google ranking you’ve placed for.

By developing a good strategic approach towards maximizing your website’s SEO, it will guarantee you a leg up on your competition.

Search engine optimization will always be at the forefront for all web marketers and there are many benefits to mastering an effective SEO strategy:

Some of the reasons to become a master at SEO include but are not limited to:

Return On Investment

Getting a return on the money you’ve invested is certainly at the top of the list of anyone with an SEO strategy.

Being able to monetarily track how your SEO efforts can help your business grow will ascertain giving SEO more than its fair shake.

Having the ability to track rankings, traffic patterns and conversions, SEO experts can and will analyze every aspect of the user experience from head to toe.

Having the ability to drill down to demographics, geo locations, and other engagement metrics gives you a leg up on the competition.

Having a strategy that will last will create more avenues for your company you ever knew you had! Specifically with e-commerce websites, marketers have the ability to track movement from their search records to the shopping cart process.

Every nuance and step is recorded to give the website owner a strong hold on their website and where to best focus their efforts.

Increased Traffic

Creating a well thought-out strategy will ensure you top ranking across all keywords you set out for.

Giving users the first chance at the ever-golden first choice will keep your website’s traffic flowing.

Through an effective plan surrounding strategic meta tag descriptions and enticing title tags, your website’s visits will be sure to increase! Other effective methods such as alternative tags and keyword structuring will increase your website’s click through rate.

Brand Awareness

One of your website and company’s less popular reasons will create a sense of awareness and recognition to your brand.

Having a thought-out scheme to penetrate the market you are targeting will create a buzz that your company can maximize on for future purposes.

Giving users more first page results will give your website an exposure and awareness through branding and will give users a sense of trust not necessarily achieved through paid ads.

Generally, first page results gives off a trustworthiness to your customers given the high ranking and stature.

Certainly the more search terms you rank for, the better off your chances at users visiting your website.

The more visitors to your website, the better your brand awareness and so the circle of SEO is complete.

Increased Website Usability

Giving your user base an easy way to access information on your website will increase your rankability and stature on Google.

When users can find what they’re looking for easily without frustrating back clicks and eventual let down, your website ranking will increase giving your website more clout.

Ensuring your user experience is in tiptop shape and ready through A/B testing and other major metrics will give you a competitive edge.

Cost-Effectiveness

Over 60% of leads online are generated through organic search results in Google.

Being able to effectively master the art of SEO will alleviate dollars in other web marketing sectors, like paid ads.

By optimizing your website strategically will also alleviate any external costs for sales teams and other costly lead-generation tools and strategies.

In the end, the results you garner from quality, organic SEO search results will give you the most interested customer base without having to dip into your wallet for paid methods.

Effective SEO Methods

responsive design - effective SEO

As mentioned above, SEO isn’t a perfect science.

In fact, with its an always-changing landscape with new sets of rules and regulations, SEO is more about being on top of what Google finds valuable in a website.

Take, for example, the bucking trend in mobile-friendly website development.

Google effectively “paid” website owners for having their websites responsive and prepared for any device or machine.

Giving your website this level of examination and preparedness will give you a leg up against a growing competition.

Here are some effective ways to maximize your search engine optimization efforts and have it garner actual, tangible results:

Optimizing Your Website For Mobile

As previously mentioned, making sure your website is properly optimized for mobile devices can give you crucial Google “brownie points” against your competitors.

With the changing spectrum and the world around us, over 50% of users will visit websites through a mobile device and your website needs to be ready for this shift.

Google has started to penalize websites for not being properly optimized and rewards those that do.

Using Keywords In The Content

it goes without saying that doing proper keyword research prior to creating your website content is of ultimate importance.

Making sure you know exactly what your customers will be searching makes you aware of how they think and the results will show.

a longstanding member of the “SEO 101” club, link building brings down the basics of search engine optimization.

Simply put, if you share someone’s link and they share yours, it builds your website’s stature all the more so.

Link building will give the impression that your content is valuable enough to link to, giving your website that much more clout.

Website Speed

a growing factor in your website success is also the sheer speed of the website loading time.

While pundits can argue that the time “wasted” waiting for a website to load is good enough reason to leave your website and go to a competitor.

Google suggests minifying and making strategic size considerations when building your website for optimal speed and performance.

This will go a long way to successful SEO.

Voice Search

voice search

A growing metric in the Google universe we live in, voice search has increased an astounding 7 times since 2010!

With increased proficiency and accuracy, voice search will soon replace the traditional search in that users will use their devices and phones to better search for things.

Giving users this increasingly popular method of daily activities at the palm of their hands will give your website a most definite competitive edge.

Rich Answers

asking the relevant, industry-standard questions in your content will give your content more rich, powerful results. When users are inclined to ask the same questions as your post suggests, it’s a nod to your strategic forward-thinking and your website will be happily rewarded.

Shorter URLs

for the longest time, SEO experts gushed over long-tailed keyword-related URL names.

Researchers suggest that the tide is turning a bit and shorter URLs are now usurping its longer counterpart.

Google hasn’t quantified exactly what sort of number of words will be accepted or offer better results, but studies show that Google looks at the first 5 words of a URL most effectively.

Optimization Locally

with a mobile-first mindset, it’s no wonder that Google has taken a liking to locally based optimization.

Being able to provide your customer base with local SEO results will give your website a tool your customers will want to use time and again.

User Experience

as mentioned above, a good user experience for your website will go a long way to giving your website users a solid platform to get what they need.

Once customers are frustrated and don’t know where to go, your window of opportunity closes and they’ve moved on to your competition.

Know what you need to do to give your users a positive, fail-safe process to get what they need.

Longer Content

suggested content size is anywhere between 1,200 – 1,300 words per post or page gives your website an added richness your website needs.

While the goal should be to post meaningful content and not to mash out 2,000 words, your website should give off more useful information than just information.

Getting The Best Results With Your Best Efforts

Effective SEO will always be hard work.

With your best efforts and a keen attention to details and Google’s standards, your website will thrive.

Give your website the most it has to offer with all of our suggestions and tools and you will be sure to make your website SEO friendly.

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