Google Business Profile
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Google Business Profile is a free and powerful digital marketing tool you can use to elevate your business’ reputation.
When you search any business on Google, you’ll see a Google Business Profile listing with information showcasing your business location, hours of operation, business location map, photos of your business, reviews from clients, business phone number, description about your company and more.
How a website or brand gets their information to come up like that is through Google Business Profile.
Every business should have a Google Business Profile account as it ensures customers will to find you, assists with local SEO, and establishes legitimacy.
Whether you’re one person or a large corporation, Google Business Profile is incredibly important for the exposure of your business and for bringing in clients as a proven local SEO platform.
Setting Up A Google Business Profile Listing
When setting up your Google Business Profile, it will ask for several pieces of business information.
It’s important to ensure all information appears exactly as it is on your website, accurate to every letter and every number.
This may include your exact business name, business address, phone number, hours, industry category, and website address.
Verifying Your Google Business Profile Listing
After you’ve set up your account with all your information, Google will ask you to verify your location.
You’ll be asked to do so randomly by text, phone call, or by mail.
If the method is chosen is by text, a message is sent to the phone number that’s stated on the account.
The user then receives a code upon which their Google Business Profile account can be verified.
If it’s by phone call, the same number on the account will be used to send an automated call with the same code. If it’s by mail, Google will send you a postcard with your code.
In all cases, the code needs to be entered online to complete the verification process.
When filling in your information, do not forget to place in photos.
Logos, interior and exterior photos of your business, staff pictures, or products and/or services pictures will attract a visitor’s eye to your business.
Please note any user can add pictures as well to your Google Business Profile.
Google Virtual Tour
Users are able to see your place of business in a 360-degree virtual tour if you’ve activated the virtual tour component of Google Business Profile.
For restaurants and similar service-based businesses, users love to have a short virtual tour of the space to know what they are walking into prior to booking a reservation or dropping in for an appointment.
Google Maps Business Listing
Google Business Profile information will show up in Maps.
Very important to know is that Maps is used by numerous smartphone users to search for local shops, restaurants, and directions to local businesses.
If you’ve properly filled in your Google Business Profile, you’ll have the advantage by being ranked high in search results and being easy to find for ready-to-buy customers.
So any time a customer searches for something general, like “restaurants near me”, Google will match this search with the best matches.
As long as the search is relevant to your business, you can expect your name to appear.
Google lets businesses enter posts, very much like social media.
There are many types of posts you can have, including those with a short blurb along with a button for a ‘discount’, an ‘order now’ CTA, ‘place a call’, ‘buy now’, ‘book an appointment’, or ‘sign up’.
Using Google Business Profile for posts is great to share news, encourage participation in offers, and drive calls to action.
When a user comes across a business listing, they can see the post and interact with it.
After your Google Business Profile is set up, customers will be able to leave reviews.
The clients’ reviews will be attached to your official Google profile, showing up everywhere from Maps to any time a person searches your name.
In this day and age, more people are going to their smartphones to see reviews about a business before they shop there.
If you have bad reviews, you may lose clients because of a bad Google Business Profile reputation.
It’s important to keep an eye on these. If bad reviews begin to accumulate, it’ll negatively impact your online reputation.
Google also works to aggregate reviews from other platforms such as Yelp and the Yellow Pages.
We always encourage business owners to reply to reviews left on your Google Business Profile.
In addition to the benefits Google Business Profile provides to customers, it also provides you with a number of important insights.
You’ll see which search terms users utilize to locate your business through Google.
This can be a great way for a business owner to identify a user’s intent by knowing what a user is looking for and use this information to adjust content accordingly.
You’ll also see how many people clicked on your profile, how many visited your website, how many requested directions to your location, and how many users contacted you by phone.
Questions And Answers
The Q&A section of Google Business Profile is an ideal place to get to know what customers want to know and what information you may be leaving out.
Following The Rules Of Google Business Profile Guidelines
These days, Google is very strict on how a Google Business Profile is supposed to be used.
They’re quick to suspend accounts if they notice anything suspicious.
This makes it highly important to stick with the Google Business Profile guidelines to ensure your business is being represented in the correct way.
Support Phone Number
Google used to offer a direct support line but due to high call volume, they are now pushing users to visit the Google help centre.
There are some cases where users have the option to request a callback and a Google Business Profile representative calls back at their convenience. This is not always convenient for business owners but there isn’t a way around it if you want to get help.
Local Services By Google
Google has created a great way for businesses to take advantage of the search engine world.
In order to apply for Local Services By Google, a business must have an existing Google Business Profile account.
How Can Google Business Profile Help Local SEO?
The way that people perform searches online today, they can get information without visiting a single website.
Google has created this brilliant platform for users to find the information they need as quickly as possible and to help them with their daily tasks.
Having a Google Business Profile lets your users find your phone number, hours of operation, and provide directions to your business.
Through the insights option, you can see what users are looking for to find you and how many clicks there are on each keyword. This data is a goldmine.
By reviewing the keywords regularly, you can update the content of some of the key pages on the website to gain more traction and increase traffic.
Google Business Profile is invaluable for local SEO especially when users are searching for keywords that will make the business appear on the map.
Knowing which keywords can appear on the map is an advantage when a business can leverage this knowledge and use the keywords on specific pages across the website, and on the map.
By doing so, a business will be more likely to appear on the map and increase leads.
Google Business Profile Cheatsheet
We prepared a cheatsheet that will help you rank your business profile.
Let Us Guide You
All The Way Up Media helps businesses be found on the map, literally.
Be prepared to increase your revenue and create more buzz with sustainable leads to grow your business!
When someone uses Maps to search out businesses like yours, your name will be in the search listing.
Your contact details, business hours, and reviews will be there.
If you’ve any questions about how to register for a Google Business Profile account or how to use it to elevate your business’ local SEO campaign, give us a call or fill out the form below.