Google My Business is a free and powerful digital marketing tool you can use to elevate your business’ reputation. When you search any business on Google, you’ll see a listing with information come up, showcasing information like location, hours, map, photos, reviews, phone number, and more.
How a website or brand gets their information to come up like that is through Google My Business. Any and every business should have Google My Business as it ensures customers are able to find you, assists with local SEO, and establishes legitimacy. Whether you’re one person or a large corporation, Google My Business is incredibly important.
Setting Up A Google My Business Listing
When setting up your Google My Business profile, it will ask for several pieces of business information. It’s important to ensure all information appears exactly as it is on your website, accurate to every letter and every number. This may include your exact business name, business address, phone number, hours, industry category, and website address.
Verifying your Google My Business Listing
After you’ve set up your account with all your information, Google will ask you to verify your location. You’ll be asked to do so randomly by text, phone call, or by mail. If the method is chosen is by text, a message is sent to the phone number that’s stated on the account. The user then receives a code upon which their Google My Business account can be verified. If it’s by phone call, the same number on the account will be used to send an automated call with the same code. If it’s by mail, Google will send you a postcard with your code. In all cases, the code needs to be entered in online to complete the verification process.
Google My Business Photos
When filling in your information, do not forget to place in photos. Logos, interior and exterior photos of your business, staff pictures, or products and/or services pictures can all be ways to attract a visitor’s eye to your business. Please note any user can add pictures as well to your Google My Business profile.
Google Virtual Tour
Users are able to see your place of business in a 360-degree virtual tour if you’ve activated the virtual tour component of Google My Business. For restaurants and similar service-based businesses, users love to have a short virtual tour of the space to know what they are walking into prior to booking a reservation or dropping in for an appointment.
Google Maps Business Listing
Google My Business information will show up in Maps. Very important to know is that Maps is used by numerous smartphone users to search for local shops, restaurants, and directions local businesses. If you’ve properly filled in your Google My Business, you’ll have the advantage by being ranked high in search results and being easy to find for ready-to-buy customers. So any time a customer searches for something general, like “restaurants near me”, Google will match this search with the best matches. As long as the search is relevant to your business, you can expect your name to appear.
Google My Business Posts
Google lets businesses enter posts, very much like social media. There are all sorts of types of posts you can have, including posts with a short blurb along with a button for a ‘discount’, an ‘order now’ CTA, ‘place a call’, ‘buy now’, ‘book an appointment’, or ‘sign up’. Using Google My Business for posts is great to share news, encourage participation in offers, and drive call to actions. When a user comes across a business listing, they can see the post and interact with it.
Google My Business Reviews
After your Google My Business profile is set up, customers and consumers will be able to leave reviews. These will be attached to your official Google profile, showing up everywhere from maps to any time a person searches your name.
In this day and age, more people are going to their smartphones to see reviews about a business before they go shop there. If you have bad reviews, you may lose clients because of a bad Google My Business reputation. It’s important to keep an eye on these. If bad reviews begin to accumulate, it’ll negatively impact your online reputation. Google also works to aggregate reviews from other platforms such as Yelp and the Yellow Pages. We always encourage business owners to reply to reviews left on your Google My Business profile.
Google My Business Insights Report
In addition to the benefits Google My Business provides to customers, it also provides you with a number of important insights. You’ll see which search terms users have used to locate your business through Google. This can be a great way for a business owner to identify a user’s intent – know what a user is looking for and use this information to adjust content accordingly. You’ll also see how many people clicked on your profile, how many visited your website, how many requested directions to your location, and how many users contacted you by phone.
Google My Business Questions And Answers
The Q&A section of Google My Business is an ideal place to get to know what customers want to know and what information you may be leaving out.
Following The Rules Of Google My Business Guidelines
These days, Google is very strict on how a Google My Business profile is supposed to be used. They’re quick to suspend accounts if they notice anything suspicious. This makes it highly important to stick with the Google My Business guidelines to ensure your business is being represented in the correct way.
Google My Business Phone Number
If you’re unsure about anything, you can call Google directly at 844-491-9655 for support.
What happens after you have a Google My Business profile is simple. Any time someone launches a local search in your vicinity or with a location-based keyword, search results will include you. When someone uses Maps to search out businesses like yours, your name will be included in the search listing. Your contact details, business hours, and reviews will be there. Claim your Google My Business listing today and register.
All The Way Up Media helps to optimize Google My Business listings in an SEO campaign to maximize local traffic. If you’ve any questions about how to register for a Google My Business account or how to use it to elevate your business’ local SEO campaign, give us a call or fill out the form below.