Search engine optimization is among the guiding factors in the success of any website and the reason behind the question of why to hire an SEO company is not always clear to business owners. Why can’t you simply hire a company to build an attractive responsive website that works on any screen and have it ranked well on Google?

A Few Statistics On Why To Hire An SEO Company

Ranking high on search engines like Google is imperative. More than half of users doing online searches will visit the first site their search engine spits out and the vast majority will never click beyond the first page of search results. First place in Google receives 33% of the clicks[1].

The higher you are on the first page of search results in your category of business largely decides how successful you will be in the online marketplace.

If you have not already hired search engine optimization professional for your business, there are many reasons to consider bringing a search engine optimization specialist on to your team.

Here Are The Reasons Why To Hire An SEO Company

#1 – SEO Companies Know More Than You

Too many businesses try to do their own SEO and frankly, with mixed results. It is time-consuming and when you don’t have access to the latest trends in marketing and SEO, it can be very challenging. By outsourcing your SEO to a third party, you can take your time and effort, and dedicate it to another part of your business.

By outsourcing your SEO to a third party, you can take your time and effort, and dedicate it to another part of your business.

#2 – You Get Back Everything you Put In And More

Hiring an SEO professional for your website provides a high return on investment[2]. Every dollar you spend on optimizing your website, you get it back in a higher number of visitors, a better conversion rate between visitors to customers, and you continue building your brand online in the most effective way.

#3 – Bring More Traffic To Your Website

Even if you provide the best service in your business category, if nobody can find your website, you’re not going to see any uptick in revenues. When you hire an SEO company, they will provide techniques and strategies to increase your website’s visibility, bringing in more traffic.

Highly experienced SEO professionals come with the knowledge in coding and site optimization, specifically targeting search engines. They will help to analyze how your website is performing, page by page; provide a keyword analysis with words and phrases that your competitors are using successfully, and identifying opportunities for where you can build an online strategy to soar past your competitors.

If SEO is not already a major part of your business plan, it needs to be.

#4 – SEO Professionals Are Cost-Effective

Some people spend hundreds of hours and dollars trying to optimize their website, without professional assistance, for SEO. Too many find out the hard way that it is a waste of time and resources to attempt it yourself.

Too many find out the hard way that it is a waste of time and resources to attempt it yourself.

A company specializing in search engine optimization will provide you with the confidence that you are putting your resources in the right place.

Hiring an SEO professional is cost-effective because they treat every page uniquely, optimizing it in accordance with strategies for growth and customer acquisition. When you hire an SEO expert, you should see your online reputation begin to build in a major way via Google and other search engines.

#5 – Ongoing SEO Help Will Keep Your Site Ranking High

It is important to keep in mind that, with Google and similar search engines, they are constantly changing their search algorithms on a near-daily basis. Any lawyer, doctor, plumber, or retail company wants someone on their side who is going to keep abreast of these updates and help you navigate your way through to greater visibility.

#6 – Provide Value To Your Customers And Increase Sales

A website that is optimized and operating to its greatest efficiency, as it relates to search engine performance and visibility, ensures that your company is being set up for success.

The vast majority of businesses, from corporations down to small businesses, are using SEO experts to assist them in improving online customer conversion and acquisition. If you choose to forego to hire an SEO company, you run the risk of making errors you can’t erase and will no doubt lose business to companies that are using search engine optimization experts.

Once you decided to hire an SEO agency, use the list of questions to ask when hiring an SEO company before you move forward.

All The Way Media is a reputable Canadian internet marketing company, demonstrating expertise in building businesses and brands across a vast array of categories, including legal, medical, real estate, and contractors. All The Way Media will help rank your website higher on Google, increase website traffic, and increase sales leads in a matter of weeks.

Online reputation management is not just about looking after your social media accounts and maintaining a Google Alert on your business name. The Internet provides an opportunity for users of all backgrounds to share brand experiences and create conversation. Online reputation management involves managing the conversation that’s happening around your business or industry and looking after online reviews.

Consumer reviews are an opportunity for users online to have their voices heard and to share their experience. Seen on social media sites like Facebook, on search engines like Google, and on classifieds like Yelp, reviews can make or break a business. They’re powerful in the sense that reviews communicate so much about a brand’s standards, reputation, products, and/or services from the viewpoint of the customer. For example, if you want to have a haircut, you’re going to go online and check out the reviews for local hairdressers and salons. Those reviews are going to affect your final decision on where to put your money.

Where do online reviews show up?

No matter the category of business, user reviews have a role to play. Some of the most common online review websites are

  • Trusted Reviews for products
  • Indeed for jobs
  • Glass Door for businesses
  • Trip Advisor for hotels and hospitality-related restaurants or entertainment
  • Exclaim for music reviews.

Brands that aren’t monitoring theirs may have a reputation problem on their hands before long. For example, should a potential customer come along and see a ton of negative reviews, are they really going to want to purchase something from you – probably not.
online reputation management, reviews

How do online reviews appear?

Reviews can appear in a variety of different ways, with a five-star system being the most common. They may also appear as images, videos, or in plain text. It’s true that, in some cases, one bad business review can take down a business. If there’s an accusation that so poorly portrays your brand that few customers want to continue their relationship with you, you’re going to be in trouble. Notwithstanding, the average business may receive a mix of reviews. Some will be spam and can oftentimes be removed by contacting the review website. At other times, if someone expresses a legitimate concern, you may have some difficulty removing it.

Online reviews which appear as articles

Some reviews aren’t going to appear as ‘reviews’ at all but instead, will show up in the form of articles and blogs. If they say something positive about a product or service, or your brand, that’s wonderful. If it’s negative though, it can be much more complex on how to manage this. An article like that will get placed on Google and then, whenever someone searches out your brand, it’s going to come up. It could affect your reputation for a long time if you don’t be careful.

monitor online reviews, online reputation management

How to monitor online reviews for your benefit

Any brand who makes the investment to respond to negative reviews and monitor their reputation online shows their audience they care about what people are saying. In this sense, even a negative review can be an opportunity to advertise your business in a positive light. Thankfully, there’s also software which can help monitor what people are saying about you online. Various software will track your business name and brand, reporting to you any time you are mentioned on sites like Mention and Awario.

  • Decide if you need to respond. If there’s derogatory or degrading language, irrational opinions, or if it’s not something you feel you can remedy, contact the review website and ask them to remove the comment.
  • Respond to negative feedback by hearing them out, empathizing with them, apologizing, and taking action to fix the complaint. When other customers see your willingness to help and improve, they’ll feel comfortable doing business with you. Any business owner will have to go out of their way to fix a bad review. Even so, it’s important. By not responding, the damage a brand could incur is sizeable.
  • Respond to all positive reviews as well! You don’t want to give the impression that, to get your attention, a customer needs to leave negative feedback. A few words of acknowledgement is enough to thank someone for leaving their two cents.
  • Monitor the most popular review sites first and foremost since they get more exposure, as these will be where the majority of customers see you.
  • Monitor your social media accounts as well. Sites like Facebook, Twitter, and Instagram are extremely popular for users who want to leave reviews and comments regarding brands.
  • Respond quickly and politely.

Reviews, online reputation management

For help in building positive business reviews and for strong reputation management online, contact internet marketing company, All The Way Up Media, today.

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References and Footnotes

  1. Search Engine Watch
  2. Return On Investment

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