Internet Marketing Specialist

All The Way Up Media is a Vaughan based Internet marketing company specializing in web design and all aspects of digital brand development. Based in Vaughan, Ontario, we provide expert web development and digital marketing assistance to small and medium-sized businesses and organizations.

In our history, we’ve helped dozens of brands successfully build interest, clicks, and sales via advanced web design solutions optimized for search engine discovery. Creating and maintaining social media profiles, designing and implementing email marketing campaigns, eCommerce website development, and WordPress web design are also areas of specialization.

Company description

All The Way Up Media is an internet marketing company that helps companies grow online. We design, build, develop, and connect internet marketing platforms to increase and maximize businesses exposure, improve positioning, enhance branding, and ultimately help our clients grow their revenue. We specialize in SEO, PPC, Web Design, WordPress Development, Social Media Management, and more.

Job description

We are growing and currently looking for a part time contract Internet Marketing Specialist to help with the execution and delivery of client projects and other duties, and contribute to the overall success of the company.

Duties

  • Execute project tasks according to timelines and priorities;
  • Help to manage and develop relationships with stakeholders and client reps
  • Help with identifying and scoping new projects
  • Edit content for advertisements, social media, email campaigns, product launches, and other marketing initiatives
  • Prepare performance reports; analyze campaigns and website performance data using marketing reporting tools such as Google Analytics, Google Search Console and SEMrush
  • Set up and monitor campaigns in Google, Bing, Facebooks, and LinkedIn ads.
  • Keep pace with SEO, search engine, PPC, email marketing, social media and internet marketing industry trends and developments
  • Develop and execute search optimization plans that are aligned with business goals to maximize conversion and sales growth
  • Provide actionable recommendations for the site structure, creative design, keyword and link development strategies and content optimization
  • Contribute to strategic client discussions to support marketing initiatives and enable marketing best practices to ensure the success of business objectives
  • Help with other tasks as required

Qualifications

  • 2 years marketing experience, preferably in a B2B marketing role
  • Post-secondary degree or equivalent preferred
  • Solid understanding of SEO, Google Analytics, all major PPC campaign platforms (Google AdWords, LinkedIn Ads, Facebook Ads, Bing Ads), MailChimp, and social media
  • Solid experience with editing content in WordPress
  • Ability to set, achieve, and deliver on targets and deadlines. Experience working in a fast-paced environment; working well under pressure and with tight deadlines
  • Good eye for creative content and design
  • Ability to produce professional documentation and presentations.
  • Experience establishing and maintaining business development type relations such as carrier partnerships, co-marketing or co-selling
  • Strong written/verbal communication skills
  • Ability to work autonomously to achieve independent outcomes
  • Ability to add value as a team member.
  • Ability to provide feedback in an honest and constructive manner
  • Some experience with Photoshop, Canva, etc. is preferred
  • In-depth knowledge of current SEO and PPC tools and practices
  • An excellent team player – able to work with and support other team members

Job Type

  • Full-time, 6 months contract with option to be extended
  • Schedule

    • Monday to Friday

    Experience

    • SEO: 2 years minimum; 3-5 years Preferred
    • Language- Excellent English (writing, speaking, and reading)

    Environment

    • Ability to work remotely
    • Must be legal to work in Canada

    Apply

    Please send your resume to info@allthewayupmedia.com.