Local Citations
Local citations are important to search engines and for increasing your reach in the local marketplace. A business that operates in a specific territory or region should utilize local citations as a part of its search engine optimization strategy.
Local citations done correctly work exceptionally well and can be incredibly beneficial as an aspect of local SEO.
What Are Local Citations
A local citation is a mention of your business name, address, phone number, and other information on a third-party website that does not belong to you.
This includes having your local details mentioned in your Google My Business profile, business directories, classifieds, and other websites.
As Google’s crawlers scan the web, their algorithm looks for your NAP information – name, address, and phone number. It helps the search engine categorize content relevancy and helps to reinforce that you are indeed a local business.
To an extent, it is similar to link building in that external links reinforce the authority and authenticity of your website.
How We Can Help With Local Citations
Local Citation Audit
We will conduct an audit across the most popular business listing directories and analyze existing and missing listings in which you should acquire.
Evaluate Your NAP
Based on your current businesses name, address and phone number (NAP), we will ensure accuracy and consistency on all directory listings and your website.
Ensure Complete Listings
Along with ensuring accurate NAP on all directory listings we also make sure that as much information is present for each directory listing.
Selecting The Right Directories
With so many directories available on the web today, it’s crucial that you select the directories with the highest authority with Google along with directories which are popular among your geographical location.
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Awesome Website
Directories We Work With
Google Home
Bing
Yelp
Foursquare
Data Axle
Localeze
Dataprovider
Apple Maps
Superpages
DexKnows
YP
MapQuest
BrownBook
BubbleLife
Chamber of Commerce
CitySquares
Cylex
D&B
eLocal
ExpressBusinessDirectory
EzLocal
HotFrog
Hubbiz
iBegin
InfoBel
Judy’s Book
LocalStack
MerchantCircle
N49
OpenDi.us
SiteCards
Tupalo
Verizon 411
WhereTo
YaSabe
YellowPages
Alignable
CitySearch
EnrolBusiness.com
FindOpen
iGlobal
Insider Pages
ListYourself
Localmint
Look Locally
ShowMeLocal.com
Alexa
Bixby
Cortana
Siri
Garmin
Here
TomTom
Waze
Uber
Why Local Citations Are Important
Citations matter a lot, in digital marketing and fostering brand awareness, and they are critical to your local SEO.
If you want to appear in local search results, your NAP and local citations are how you get there.
More than 99% of consumers use online search to find local businesses. When someone searches with a query relevant to you, having your business come up toward the top of the search engine page result is important exposure.
Not only should a business ensure they are appearing in local search results and that their local citations are active but their local citations should be updated as well with the relevant information.
Citations let Google know that your website is relevant to a specific area and query type. They provide Google a chance to verify that you are where you say you are located, when your NAP is spread across a number of reputable sites with the same information.
Why All The Way Up Media For Local Citations
When you work with the team at All The Way Up Media, local citations play a central role in our local SEO strategies.
We will perform a full audit of local citations across the Internet, evaluating all your NAP listings and business profiles. This way, we can ensure citations have accurate information and are fully filled in, with as much information as possible redirecting users back to your website while sending the right signals to search engines.
All The Way Up Media will ensure you’re listed correctly in the right directories and we’ll go the extra mile in evaluating further opportunities to build your local reputation from a search engine perspective.
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Tailored Local Citations
For Your Business
Before we can create your local citations, we take the time to get to know your business, and which directories will benefit you the most. Together with you, we can create the right marketing plan to specifically target your potential customer base. Our original marketing programs are customized to focus on achieving your objectives in a strategic and effective way.
If you’re looking to take your business to the next level in digital exposure, contact us and see what we can do for you!
