If you have a local business that operates in a given city or community and you do not need to attract clients from all over the globe, instead focusing on your local clientele, local SEO is a way to go.
What Is Local SEO?Local SEO is a targeted online marketing tool aimed at improving your online activities to an extent where you get most exposed and visible to your local clientele. It uses the techniques that are different from a globally oriented business SEO. Almost half of all searches on Google are local. More than a half of people search for a local business every day! 50% of consumers who did a local search visited the store within a day! If your local SEO is poor, you will not come up in these searches. Let us look at your top priorities for a local SEO strategy.
Local SEO Strategies
Increasing Domain AuthorityWe need your website to have high domain authority, which essentially means high search engine scores and higher traffic. To do that, let us start by creating a dedicated Contact page. Your Contact page must have:
- name of your business
- phone number
- email (If you have several addresses, include them all)
Adding Google Map To Your PageWith many users searching for a location of your business and driving instructions, add a map to your website. 86% of people use Google Maps to look up the location of the business.
Building Positive ReviewsFor an added local SEO boost and credibility, add testimonials to your website. They should come from Google reviews and from Yelp page. You may consider providing instructions on your website to your clients how they can leave you a review.
Localized BloggingNext thing, create local content. The time of static websites is long gone. To make a website dynamic, add new content all the time. The best way to do that is through blogging. For best performance, your blog should be on your website, and not on another domain. As you get links to your blogs, you attract the clients to your website and add value to your business. In your posts, include local cities and local neighbourhood names, including unofficial ones. If there is a major local event, mention that too. Consider sponsoring local organizations, or collaborate with local businesses and put them into your posts. Talk to local officials and/or celebrities, and mention their names too. The idea is simple – use words known locally. As hard as it may sound, stop talking about yourself and your products in your blogs. People don’t care about you. Instead, give them added value. Give them an advantage, something useful that they will not find elsewhere. It does not even have to big encyclopedic facts. Give them entertainment. People love entertainment and will come for more. You will get what you want – traffic, i.e. new clients. Being local doesn’t mean staying on your website. Go out and “meet the people.” Have your business listed in as many local business directories as possible. Here is a list of directories for local businesses:
- Google My Business
- Bing Places For Business
- Facebook For Business
- Property Capsule
- Where To?
- My Local Services
- Credibility Review
- Insider Pages
- Find Open
- Public Reputation