To obtain great results from internal website optimization, it is no longer enough to follow an established checklist. Like never before, website promotion has become a complicated process.

Today, we will talk about On-Page SEO techniques. In contrast to Off-Page SEO, which refers to increasing authority of your website by getting links from other websites, “On-Page SEO” is about optimizing the pages of your website to improve your search engine rankings.

On-Page SEO is a complex field which, if leveraged properly, can have a profound result on search engine rankings of your website. To be even more specific, it is a set of tools which, when combined, deliver the search results you expect from a well-run SEO campaign.

URL Optimization

URL (Universal Resource Locator) is an internet address of a web page of your website. Each page of your website has one, and it usually consists of a few words. Optimizing your URLs is the next thing you should do after you have selected a domain name for your website.

The keywords in a URL are a huge ranking factor, and search engines analyze the URLs to understand the content of your pages. Include at least one keyword that is important to your business in a page URL.

This keyword should best describe the content of the page. Don’t repeat the same keyword many times, as your page may be flagged as spam. Such bad practice is sometimes referred to as “keyword stuffing.”

Besides, it will be a negative experience for your users, who might consider it cheap and unprofessional.

The URL should be laconic, it should perfectly describe the page content in a short memorable way that will make it easier for website users to remember and share it. Again, put at least one target keyword in your URL.

Page Speed

You don’t want your readers to sit for half a minute waiting for your page to load. With many competitors in the market, they are more likely to look for a faster loading site. A page that loads forever leads to frustration. And you don’t want your page visitors to feel frustrated, do you?
Slower loading pages may affect the ranking of your page. Starting July 2018, Google’s algorithm will account for mobile page load speed when it ranks pages. Web crawlers are limited in time that they spend on the page. It means some of your stuff may end up unindexed.
Sources differ as to optimal page load time. Aim to a few seconds. There are numerous suggestions that can help you increase page speed: compress files, optimize and compress images, simplify your code, reduce page redirects, encourage browser caching.
If there is too much content on one page, consider separating it into two or more pages. Also, make sure you work with good programmers, as it is often harder to fix a lame website than to create a new one from scratch.

Image Optimization

Of course, your pages should have images. In addition to text content of a page, images can also be a highly productive SEO tool that must be leveraged properly.

First, choose an image that is appealing to users and relevant in terms of page content. Images can slow down site speed tremendously, so make sure you resize the image and compress it.

Most images are copyrighted, yet there a few websites that offer high quality free stock images.

When you add an image to your page, pay attention to name of the file and the “alt” attribute of the image. Alt text is displayed instead of your image if for some reason the browser can’t load it.

Both the image filename and the alt text must be short, very specific, and contain a keyword to rank higher the page. For example, if a keyword is “home improvement”, call your file “home-improvement.jpg.”

Page Title

In HTML, the language used to create and structure the semantic content of a web page, the title of your page is usually enclosed in the

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