All businesses want to save on costs where they can. Pay per click advertising, also known as PPC, gets your website listed at the top of Google search engine listings without using SEO. Regarding costs, you only pay when you receive a click. For many websites, they find this an extremely cost-effective way to do their digital marketing while controlling the budget.

How it works is websites will bid on keywords and so, when someone searches a specific keyword, their pay-per-click advertising pops up free of charge. If a customer clicks, that’s only when the advertising is paid for. Using PPC experts, you can further optimize costs by targeting relevant, qualified leads and adapting PPC campaigns as you go.

As with any form of digital marketing, there are highly effective strategies and some that are not so effective. To minimize cost and maximize success online, it’s imperative to efficiently implement PPC into your existing online marketing plan. To really tap into the potential of PPC marketing, here are a few key points to go by.

Adaptability

Unlike traditional advertising campaigns, you can edit and improve on PPC marketing every day if needed. There are no limits on how many times you can alter your pay per click ad which means with an experienced PPC company overseeing the traffic your website is generating, we can make adjustments to further optimize the leads you’re receiving. If an agreed-upon strategy isn’t producing the numbers you want, we make adjustment in the campaign to improve the results.

Generates exposure fast

Why PPC advertising is so attractive is because it helps expose your brand to potentially thousands of users instantly. You don’t need to wait months for momentum on SEO and social media. Immediately you have exposure and leads which can help support your short- and long-term revenue goals. An added benefit is that you get to decide where you show up. So if you want to run a regional, local campaign to a specific age group for example, All The Way Up Media can structure it so that those are the people seeing your ads. Thereby, you’re not only getting exposure but also some very qualified leads in return for a small investment.

High competition

Why PPC users will hire a digital marketing company to oversee their campaigns are because there is a lot of competition on search engine platforms. Particularly among seasonal industries, areas of business where there are major corporations, and/or with high ROI (Return On Investment) products or services, pay-per-click advertising is very popular. To properly use PPC, to find the keywords which make the most sense, and to be able to target the most effective audience for you, a professional agency is oftentimes recommended.

Landing pages

A lot of focus in PPC management goes towards the amazing ability it has to generate leads, despite the fact that if you don’t have an optimized, relevant landing page in place, a brand can easily squander the leads they’ve generated. All the Way Up Media can help in creating the ultimate landing page carrying your brand’s messaging in a clear, concise manner. By optimizing your landing page with images, relevant text, a fast loading time on the web design, and appropriately located CTAs (Call To Action), you have the absolute best chance at converting those leads into customers.

More control

Beyond the advantage of being able to use the budget you want, you have control over the geographical location where your ads show up, the landing pages on which these clicks are to lead, and more. You can also pause a campaign or choose to run it specific to a time period during the day or week. Depending on who, when, and where you think your best opportunity is to generate high ROI, a PPC professional can adjust your campaign to feature ads accordingly.

Simplify pay per click advertising with a partner you can trust. A professional PPC company like All The Way Up Media will do what we do best and collaborate with you in planning a digital marketing plan to achieve agreed-upon objectives. Speak with an expert today and find out why so many other brands are raving about PPC marketing

Online reputation management is not just about looking after your social media accounts and maintaining a Google Alert on your business name. The Internet provides an opportunity for users of all backgrounds to share brand experiences and create conversation. Online reputation management involves managing the conversation that’s happening around your business or industry and looking after online reviews.

Consumer reviews are an opportunity for users online to have their voices heard and to share their experience. Seen on social media sites like Facebook, on search engines like Google, and on classifieds like Yelp, reviews can make or break a business. They’re powerful in the sense that reviews communicate so much about a brand’s standards, reputation, products, and/or services from the viewpoint of the customer. For example, if you want to have a haircut, you’re going to go online and check out the reviews for local hairdressers and salons. Those reviews are going to affect your final decision on where to put your money.

Where do online reviews show up?

No matter the category of business, user reviews have a role to play. Some of the most common online review websites are

  • Trusted Reviews for products
  • Indeed for jobs
  • Glass Door for businesses
  • Trip Advisor for hotels and hospitality-related restaurants or entertainment
  • Exclaim for music reviews.

Brands that aren’t monitoring theirs may have a reputation problem on their hands before long. For example, should a potential customer come along and see a ton of negative reviews, are they really going to want to purchase something from you – probably not.
online reputation management, reviews

How do online reviews appear?

Reviews can appear in a variety of different ways, with a five-star system being the most common. They may also appear as images, videos, or in plain text. It’s true that, in some cases, one bad business review can take down a business. If there’s an accusation that so poorly portrays your brand that few customers want to continue their relationship with you, you’re going to be in trouble. Notwithstanding, the average business may receive a mix of reviews. Some will be spam and can oftentimes be removed by contacting the review website. At other times, if someone expresses a legitimate concern, you may have some difficulty removing it.

Online reviews which appear as articles

Some reviews aren’t going to appear as ‘reviews’ at all but instead, will show up in the form of articles and blogs. If they say something positive about a product or service, or your brand, that’s wonderful. If it’s negative though, it can be much more complex on how to manage this. An article like that will get placed on Google and then, whenever someone searches out your brand, it’s going to come up. It could affect your reputation for a long time if you don’t be careful.

monitor online reviews, online reputation management

How to monitor online reviews for your benefit

Any brand who makes the investment to respond to negative reviews and monitor their reputation online shows their audience they care about what people are saying. In this sense, even a negative review can be an opportunity to advertise your business in a positive light. Thankfully, there’s also software which can help monitor what people are saying about you online. Various software will track your business name and brand, reporting to you any time you are mentioned on sites like Mention and Awario.

  • Decide if you need to respond. If there’s derogatory or degrading language, irrational opinions, or if it’s not something you feel you can remedy, contact the review website and ask them to remove the comment.
  • Respond to negative feedback by hearing them out, empathizing with them, apologizing, and taking action to fix the complaint. When other customers see your willingness to help and improve, they’ll feel comfortable doing business with you. Any business owner will have to go out of their way to fix a bad review. Even so, it’s important. By not responding, the damage a brand could incur is sizeable.
  • Respond to all positive reviews as well! You don’t want to give the impression that, to get your attention, a customer needs to leave negative feedback. A few words of acknowledgement is enough to thank someone for leaving their two cents.
  • Monitor the most popular review sites first and foremost since they get more exposure, as these will be where the majority of customers see you.
  • Monitor your social media accounts as well. Sites like Facebook, Twitter, and Instagram are extremely popular for users who want to leave reviews and comments regarding brands.
  • Respond quickly and politely.

Reviews, online reputation management

For help in building positive business reviews and for strong reputation management online, contact internet marketing company, All The Way Up Media, today.

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