PPC Specialist

Job description

We are currently seeking a highly skilled and experienced PPC Specialist to join our dynamic digital marketing team. As a PPC Specialist, you will be responsible for developing, implementing, and managing effective paid advertising campaigns across various platforms to drive traffic, increase conversions, and generate revenue. The ideal candidate should have a proven track record of success in creating and optimizing PPC campaigns, as well as a deep understanding of the latest trends and best practices in digital marketing. If you are passionate about driving measurable results through data-driven strategies and possess excellent analytical skills, we invite you to apply for this exciting opportunity.


  • Developing and executing effective paid advertising campaigns across various platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
  • Conducting keyword research, ad copy creation and optimization, bid management and landing page optimization to improve campaign performance.
  • Regularly monitoring and analyzing campaign performance data to identify areas for improvement and optimization opportunities.
  • Collaborating with other members of the digital marketing team to align PPC campaigns with broader marketing initiatives.
  • Staying up-to-date with the latest industry trends and best practices in order to continuously optimize campaigns
  • Providing regular reports on campaign performance to stakeholders.
  • Working closely with clients to understand their business goals and objectives, and adjusting campaigns accordingly.
  • Managing budgets effectively to ensure optimal return on investment (ROI) from each campaign.


  • 2 years marketing experience, preferably in a B2B marketing role.
  • Bachelor’s degree in marketing, business, or related field is preferred.
  • Proven track record of success in creating and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
  • Strong analytical skills with the ability to analyze campaign performance data and identify areas for improvement.
  • Excellent written and verbal communication skills.
  • Optimize quality score and ad strength.
  • Improve ROAS.
  • Ability to set, achieve, and deliver on targets and deadlines. Experience working in a fast-paced environment; working well under pressure and with tight deadlines.
  • Good eye for creative content and design.
  • Ability to produce professional documentation and presentations.
  • Experience establishing and maintaining business development type relations such as carrier partnerships, co-marketing or co-selling.
  • Strong written/verbal communication skills.
  • Ability to work autonomously to achieve independent outcomes.
  • Ability to add value as a team member.
  • Ability to provide feedback in an honest and constructive manner.
  • An excellent team player – able to work with and support other team members.

Job Type

Part-time contract leading to permanent position.


  • SEO: 2 years minimum in Google Ads.
  • Language- Excellent English (writing, speaking, and reading).


  • Ability to work remotely.
  • Must be legal to work in Canada. Note that if you are located out of Canada you will automatically be eliminated.


Please send your resume to info@allthewayupmedia.com.

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