Businesses who don’t have a quality web design and who do not yet have an SEO strategy in place are losing potentially hundreds of customers on a monthly basis.

The problem with a web design that is not optimized for search engines and customer acquisition is it does not fully take into account the visitor experience.

When a user lands on your site, they won’t stay long if it’s a website that has been poorly designed.

A Quality Web Design Is Optimized For The User

For businesses who are aware of ongoing web optimization issues and/or who are in want of SEO services, the solution is easily attainable with the right company at your side to guide you.

Through a careful redesign, you can be on your way to gaining more customers almost instantly. One of the important elements is responsive design. Due to the increasing numbers of mobile users, websites have to adapt to any screen.

Among the companies that have undergone web design optimization, some of the common issues that are routinely shared include too much visual clutter, bad content that is not improving their search engine rankings and that is failing to convert customers and an overall website that is not meeting user expectations.

According to a 2011 survey by Hubspot, the single most important factor in the design of a website is how easy a website makes it find information.

Keep it simple and effective! For websites who are not yet employing an SEO strategy, it is easy to get caught up with other priorities, such as how to give the site an attractive appearance, and using interactive applications and technology to heighten its look.

Every visitor will come to your website with an expectation of information they seek to find.

Always remember, an effective SEO strategy begins with addressing how to best deliver your website’s information to the potential customers that are visiting your site.

A Quality Web Design Has Clear Information

According to a recent study by Adobe, thirty-nine percent of people said they stop engaging and leave a website if the content and layout are unattractive to them.

Depending on what your business is, different images and looks appeal to different audiences.

For example, an effective web design for a rock band is not going to have the same look as that of a real estate website.

A truly quality web design expert company should be able to assist in providing the right combination of images, colors, and interactive content to communicate the appropriate message to your audience.

By choosing the right appearance for your site, you will keep it easy to navigate and also, appealing to customers.

A Quality Web Design Will Save You A Lot Of $$$

quality web design A visually appealing and content-optimized for a quality web design should improve business outcomes, retain customers, and get you towards the top of the search engine results.

Consider clear objectives for the purpose of your site’s re-design and what you want to get out of search engine optimization.

Among the key components of a successful website, developing a content strategy whereby content is updated regularly is highly important.

Having a clear, user-friendly design that is easy to navigate is very much a priority.

By ensuring that a site has high compatibility among all devices, including smartphones and tablets, you also have a better chance to connect with visitors who are using these devices to access your site.

Make your company’s first impression count and optimize your quality web design.

Combining this with implementing an effective SEO strategy, you can clearly target and achieve short-term and long-term growth objectives.

Don’t wait. Re-dedicate your website to long-term business success and partner with an internet marketing company today.

Online reputation management is not just about looking after your social media accounts and maintaining a Google Alert on your business name. The Internet provides an opportunity for users of all backgrounds to share brand experiences and create conversation. Online reputation management involves managing the conversation that’s happening around your business or industry and looking after online reviews.

Consumer reviews are an opportunity for users online to have their voices heard and to share their experience. Seen on social media sites like Facebook, on search engines like Google, and on classifieds like Yelp, reviews can make or break a business. They’re powerful in the sense that reviews communicate so much about a brand’s standards, reputation, products, and/or services from the viewpoint of the customer. For example, if you want to have a haircut, you’re going to go online and check out the reviews for local hairdressers and salons. Those reviews are going to affect your final decision on where to put your money.

Where do online reviews show up?

No matter the category of business, user reviews have a role to play. Some of the most common online review websites are

  • Trusted Reviews for products
  • Indeed for jobs
  • Glass Door for businesses
  • Trip Advisor for hotels and hospitality-related restaurants or entertainment
  • Exclaim for music reviews.

Brands that aren’t monitoring theirs may have a reputation problem on their hands before long. For example, should a potential customer come along and see a ton of negative reviews, are they really going to want to purchase something from you – probably not.
online reputation management, reviews

How do online reviews appear?

Reviews can appear in a variety of different ways, with a five-star system being the most common. They may also appear as images, videos, or in plain text. It’s true that, in some cases, one bad business review can take down a business. If there’s an accusation that so poorly portrays your brand that few customers want to continue their relationship with you, you’re going to be in trouble. Notwithstanding, the average business may receive a mix of reviews. Some will be spam and can oftentimes be removed by contacting the review website. At other times, if someone expresses a legitimate concern, you may have some difficulty removing it.

Online reviews which appear as articles

Some reviews aren’t going to appear as ‘reviews’ at all but instead, will show up in the form of articles and blogs. If they say something positive about a product or service, or your brand, that’s wonderful. If it’s negative though, it can be much more complex on how to manage this. An article like that will get placed on Google and then, whenever someone searches out your brand, it’s going to come up. It could affect your reputation for a long time if you don’t be careful.

monitor online reviews, online reputation management

How to monitor online reviews for your benefit

Any brand who makes the investment to respond to negative reviews and monitor their reputation online shows their audience they care about what people are saying. In this sense, even a negative review can be an opportunity to advertise your business in a positive light. Thankfully, there’s also software which can help monitor what people are saying about you online. Various software will track your business name and brand, reporting to you any time you are mentioned on sites like Mention and Awario.

  • Decide if you need to respond. If there’s derogatory or degrading language, irrational opinions, or if it’s not something you feel you can remedy, contact the review website and ask them to remove the comment.
  • Respond to negative feedback by hearing them out, empathizing with them, apologizing, and taking action to fix the complaint. When other customers see your willingness to help and improve, they’ll feel comfortable doing business with you. Any business owner will have to go out of their way to fix a bad review. Even so, it’s important. By not responding, the damage a brand could incur is sizeable.
  • Respond to all positive reviews as well! You don’t want to give the impression that, to get your attention, a customer needs to leave negative feedback. A few words of acknowledgement is enough to thank someone for leaving their two cents.
  • Monitor the most popular review sites first and foremost since they get more exposure, as these will be where the majority of customers see you.
  • Monitor your social media accounts as well. Sites like Facebook, Twitter, and Instagram are extremely popular for users who want to leave reviews and comments regarding brands.
  • Respond quickly and politely.

Reviews, online reputation management

For help in building positive business reviews and for strong reputation management online, contact internet marketing company, All The Way Up Media, today.

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