Responsive design adapts your website to mobile platforms, gains you big points on SEO, and improves conversion rates.
We Know What Works, And What Doesn’t.
Today, a responsive design is a must when building a new website. Mobile usage has been on the rise for years.
According to the latest estimates, more than 55 percent of all web traffic is coming from smartphones, tablets, or other mobile devices.
This means that, in all likelihood, the majority of people viewing your website are doing so on a mobile device.
That’s why it’s important to ensure your website looks amazing, both on a desktop and mobile platforms. No matter what the screen size is, a responsive design will adapt accordingly. The design adapts without sacrificing the look of the page.
Why You Need A Responsive Design?
Responsive design refers to a way of creating a website. It has a consistent look and feel irrelevant of what device you are viewing it on. Let’s say, if your website is not responsive, there’s a good chance you’re missing out on some key benefits.
Mobile Is Popular
If your site doesn’t look good when a consumer comes to it from a smartphone or tablet, they won’t come back. By having a responsive design, you can rest easy knowing that your branding is the same on any viewing method. The benefits of this are numerous. Firstly, 55 percent of social media consumption happens on mobile devices, as of 2012. Subsequently, responsive design has been seen to translate into better social media numbers in accordance with this. Secondly, multiple surveys have shown that users on a responsive design have a better consumer experience. The website serves to boost conversions and reduce bounce rates.
Shopping OnMobile Devices Is Popular
E-commerce is huge on smartphone and tablets. Many consumers would argue it’s far easier to shop on mobile devices than on desktops. As many as 80 percents of consumers regularly use their smartphones to shop online. In terms of selling product and services in online stores, responsive designs are key in this day and age. Though we would recommend it for any website, responsive design for e-commerce is even more pertinent.
Mobile is not Going Away.
Every year, the number of mobile devices on the planet grows – you can’t ignore this phenomenon. There will come a time where the internet is consumed almost entirely on mobile platforms. For instance, smartphones and tablets will be the most dominant players. This shift has caused some of the web’s largest corporations. It includes Google rewarding websites that have responsive web design with better search ranking and other caveats. Mobile responsiveness is going to continue to grow in the coming years. By not jumping on board, you could be missing out on a significant piece of the pie.
The Search Engine Friendly-ness of Responsive Design
Search engines are hugely in favor of responsive designs and will reward you accordingly. Responsive sites perform better in search rankings because they use single URLs instead of separate URLs for mobile versions. They also provide a better user experience, which is big with Google. Mobile use has grown to the extent that mobile now has its own separate search algorithms. Since 2015, mobile searching has actually overtaken desktop searches. These are all huge positives if you’re looking to boost SEO. Google also now penalizes websites that are not responsive. As of October 2017, they are now measuring the speed of a site by the mobile version. Any website that is performing slow on mobile is being penalized.
Answers to Your Questions
How to test if my website is responsive?
There are a few simple ways to test if your website is responsive. The simplest way is to load the website on devices in different screens sizes such as desktop, tablet, and a mobile phone.
Is WordPress Responsive?
WordPress uses themes. Each theme has its own style and layout. The vast majority of the new themes are responsive although we came across a number of themes that were not responsive. Before you purchase a theme be sure that the theme is responsive.
If my site is not responsive does it mean that I need to build a new one from scratch?
No. The layout and the style of a website are changeable by adding HTML and CSS to the code. In some cases, such CMS frameworks like WordPress and Joomla it is simpler to find and install a responsive template.
Do Desktop and mobile versions of a website look the same for responsive design?
While the content usually stays the same, the style and layout change. Smaller screens have less design to be able to fit the text properly and load the page fast.
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If your website is not responsive you are most likely lossing money. Contact us for a free assessment on your website today.