Today, a responsive web design is a must. Mobile usage has been on the rise for years. According to the latest estimates, more than 55 percent of all web traffic is from smartphones, tablets, or other mobile devices. This means that, in all likelihood, the majority of people viewing your website are doing so on a mobile device. That’s why it’s important to ensure your website looks amazing, both on a desktop and mobile platforms. No matter what the screen size is, a responsive design will adapt accordingly. The design adapts without sacrificing the look of the page.
Why You Need A Responsive Design?
Responsive design refers to a way of creating a website. It has a consistent look and feel irrelevant of what device you are viewing it on. Let’s say, if your website is not responsive, there’s a good chance you’re missing out on some key benefits.
Mobile Is Popular
If your site doesn’t look good when a consumer comes to it from a smartphone or tablet, they won’t come back. By having a responsive design, you can rest easy knowing that your branding is the same on any viewing method. The benefits of this are numerous. Firstly, 55 percent of social media consumption happens on mobile devices, as of 2012. Subsequently, responsive design has been seen to translate into better social media numbers in accordance with this. Secondly, multiple surveys have shown that users on a responsive design have a better consumer experience. The website serves to boost conversions and reduce bounce rates.
People do a Lot of Shopping for Mobile Devices
E-commerce is huge on smartphone and tablets. Many consumers would argue it’s far easier to shop on mobile devices than on desktops. As many as 80 percents of consumers regularly use their smartphones to shop online. In terms of selling product and services in online stores, responsive designs are key in this day and age. Though we would recommend it for any website, responsive design for e-commerce is even more pertinent.
Mobile is not Going Away.
Every year, the number of mobile devices on the planet grows – you can’t ignore this phenomenon. There will come a time where the internet is consumed almost entirely on mobile platforms. For instance, smartphones and tablets will be the most dominant players. This shift has caused some of the web’s largest corporations. It includes Google rewarding websites that have responsive web design with better search ranking and other caveats. Mobile responsiveness is going to continue to grow in the coming years. By not jumping on board, you could be missing out on a significant piece of the pie.
The Search Engine Friendly-ness of Responsive Design
Search engines are hugely in favor of responsive designs and will reward you accordingly. Responsive sites perform better in search rankings because they use single URLs instead of separate URLs for mobile versions. They also provide a better user experience, which is big with Google. Mobile use has grown to the extent that mobile now has its own separate search algorithms. Since 2015, mobile searching has actually overtaken desktop searches. These are all huge positives if you’re looking to boost SEO. Google also now penalizes websites that are not responsive. As of October 2017, they are now measuring the speed of a site by the mobile version. Any website that is performing slow on mobile is being penalized.
All The Way Up Media has Responsive Design as a High Priority
We know the value that responsive design has. Any website design we work on, responsive design plays a role. By making unique adjustments to mobile responsiveness, we can better the user experience. Furthermore, we can increase SEO, by getting you more views and more conversions in the long run. Most consumers have at least one mobile device in the general vicinity of them at all times. This is a huge opportunity that brands and businesses need to capitalize on. Even if it’s a small business in a local area, responsive design with rank you higher on localized searches and improve customer acquisition costs overall.
At All The Way Up Media, we don’t make responsive web design overly complicated to manage.
Remember, we are not building two separate websites. What responsive design is taking your existing website and incorporating technology that allows it to change depending on the screen size it is being viewed on. Any responsive site is going to get you a bigger impact and more bang for your buck. Don’t believe us – check out the statistics listed below.
- Any user who arrives at your site and is disappointed by what they see, they are 61 percent likely to leave immediately and visit a different site, potentially a competitor’s.
- Any user who has had a positive experience on a mobile website will be 67 percent more likely to buy that site’s product or service.
- To approximately 48 percent of users, when a site does not function accurately on their mobile device, it makes the consumer feel like the company does not care about their business.
Choose All The Way Up Media for a web design company who puts a priority on responsive design. It’s only going to grow and get bigger. Be sure to discuss responsive design and any questions you may have when consulting with us in the early stages of designing your website.