SEO For Locksmiths

Search engine optimization has become a staple in all industries looking to get a leg up on their competition. When businesses invest in SEO for their websites, they can be sure that their website is getting enough traffic so they can focus more on their business.

The locksmith industry certainly has benefitted from the impact of a well-run SEO campaign, be it through website optimization and other SEO tips.

6 reasons why to hire an SEO company.

Locksmith Marketing Ideas

Like everything else in the world today, the most reliable source of customers and leads would be through Google. When users click on the first 2-3 results on the page when searching for a locksmith, it’s important to have all the tools to get to that top spot. Following a thorough step-by-step program, locksmiths can have a top-notch website garnering leads for them in no time!

We’ve narrowed down a top 4 list that will absolutely make your locksmith website rank higher and give your business more clout in getting more customers to your company.

Keyword Research And Optimization

By using tools such as the Google Keyword Planner, locksmiths can get a sense of what customers would be searching for on any given day. User-generated search data can generally be separated into two categories: phrases with hiring intent or research intent. Simply put, the user will either search looking to hire a professional locksmith or with an intention of doing it themselves, look for “do-it-yourself” type tips.

As a locksmith looking to get more clientele, it’s advisable to try and target the key phrases that would garner results for those looking to hire. For those users, because they’re usually in an emergency situation or are looking for your business’s actual expertise, it’s wise to focus your attention there.
For example, when someone searches for “locked out of my front door” or something to the like, it means the user is looking for help – and now! In the locksmith industry, when users have a hiring intent, you can focus your website pages and posts towards a more direct sell.

It’s also important to focus your website pages and posts towards the other intent as well, such as “installing locks on a guest house”, it conveys a more long-term strategy. For the keywords intended as research, it can also be a resource for users to come to you for advice or tips, making your company a hub for all do-it-yourselfers.
Either strategy can go a long way to securing your website’s place on top of the search engines.

Your list of key phrases and words will be based on its actual searchability and in turn, how easy or hard it will be to achieve a high ranking with those terms. You will need to determine which words are easier to achieve a high result and which ones you can strive to achieve.
Once you’ve created a healthy list of words with a clear objective, create your Google account and start the process!

Google Business Profile

An important key to these keywords is also the creation of your business’ Google Business Profile page. Google Business Profile is a specific page utilized for businesses to gain more exposure online through Google.
Things of utmost importance would be logos, photos, hours of operation and descriptions of your services should be on your Google Business Profile page. Important things, like a map to your location and specific categories your business might lie under. This gives the user a more robust experience when searching for a locksmith.

The two common categories for locksmiths are:

• Locksmith
• Emergency Locksmith

Google lets businesses feature their services within the Google Business Profile. It is a great opportunity for business to list all the services and have a better chance to appear in searches when a user looks for it.

Some of the locksmith services could include:

• 24 HR Locksmith
• Car Locksmith
• Building lockouts
• Building key copying
• Car digital & remote key reprogramming
• Car key copying
• Car lockouts
• Coded key copying
• Door lock & bolt hardware installation
• Door lock & bolt hardware repair
• Electronic lock installation
• General lock installation
• Installation
• Lock rekeying
• Magnetic key copying
• Multipoint key copying
• New key fob creation
• Pantographic key copying
• Repair hardware
• Safe lock mechanism installation, opening & repairs
• Security door locks
• Standard key copying
• Jewelry Safes
• Automotive Locksmiths
• Safes Open
• Commercial Locksmiths
• Hour Emergency Locksmith Services
• Installed New Lock
• Lockout Locksmith Services
• Broken Keys Extracted
• Modify Safes
• Locked Out Of Your Home
• Unlocking Vehicles
• Broken Key Extraction
• Truck Keys
• Prompt Service
• Automotive Residential Commercial
• Business Lock Replacement
• Electronic Keypad Locks
• High Security Lock Repair
• Key Cutting
• Residential Locksmith Services
• Lost Key Replacement
• Open Locked
• Lock Hardware
• Broken Locks
• Highest Security
• Panic Bars And Fire Escape
• Home Safes
• Locked Out Of Your Car
• Panic Bars
• Chip And Transponder Keys
• Fire Rated Safes
• Latest Lock
• Gun Safes
• Home Security
• Lost Home Keys
• Master Key Systems
• Hour Mobile Locksmith Services
• Ignition Repair And Replacement
• Emergency Lockout Situation
• Safes Locksmith
• File Cabinet Unlock
• House Locks
• Doors Opened
• Vault Opening
• Hour Lockout Services
• Mechanical Locks
• Wall Safes
• Floor Safes
• Home Keys
• Locked Out
• Open Doors
• Hour Emergency Locksmith
• Unlock My Car
• All Car Locks
• Automotive Locksmith Needs
• Business Security
• Emergency Locksmith Serving
• Fire Escape
• Home Keys Repair
• Locksmith Key
• Open Locked House Doors
• Premier Locksmith
• Re – Keying
• Residential Home Security
• Safes Move
• Specialty Key
• Your Automotive Locksmith
• Commercial Safes
• Auto Transponder Keys
• Car Auto Locksmith
• Car Locks
• Chip Keys
• Commercial & Residential Locksmith Services
• Commercial, Residential, Automotive
• Emergency Lockout
• Keypad Locks
• Locks Replaced
• Locksmith Automotive
• Rekeying Locks
• Repair Broken Keys
• Safe Combination Changes
• Safe Locksmith
• Safe Unlocking
• Commercial Grade Levers
• Emergency Services Contact
• Ignitions Replaced
• Precision Key Cutting
• Safe Lock
• Replacing Locks
• Lock Installation
• Smart Lock Installation
• Rekeying Door Locks
• Damaged Door Lock Repair
• Upgrading Security Hardware
• Strike box Installation
• Master Key Systems Created
• File Cabinet and Desk installation
• High-Security Lock Solutions
• Exit Door Devices Installed
• Door Closers Installation
• Door Access Control Keypads
• Electronic Deadbolts
• Proximity Cards and Key Fobs
• Magnetic Lock Systems (Maglocks)
• Access Control System
• Electrified Strikes
• Standalone Buzz-In Systems
• Open locked security safes
• Drill locked security safes
• Swap manual dial to an electronic keypad
• Change safe combination
• Repair damaged security safes
• Bolt down security safes
• relocating safes
• Car Lockout Services
• Laser Cut
• Key Programming
• Fob Programming
• Key Generation
• Key Replacement
• Keyless Fob Remotes
• Broken Auto Key Extractions
• Car Door Cylinder Replacement
• Ignition Replacement
• Automotive Rekeying
• Vin Number Key Code Generating
• Key Fob Battery Replacement
• Ignition Change
• Auto Key Programming
• Transponder Key
• Emergency Ignition Keys
• Key Locked in Truck
• Car Ignition Key
• Broken Car Key Extraction
• Car Key Remote
• Auto Lock Picking
• Motorcycle Keys
• Late Night Lockout Service
• Keyless Ignition Keys
• Key Locked in Car
• Emergency lockout service
• Security door
• Combination locks installation
• High security lock installation
• Re-key and repair locks
• Mailbox rekey
• Safe installation and repairs
• Security systems design & installation
• Master key system installation
• Dead bolts installation
• Door closures installation
• Key entry knob installation
• Panic bars installation
• Store front locks installation
• Store front rekey
• Keyless entry system installation
• automotive locks replacement
• Trunk opening
• remotes replacement
• Transponder chip keys
• Broken keys extraction
• High security ignition keys replacement
• Lock rekey
• Lock installation, replacement, or repair
• Key cutting and duplication
• Safe services
• Keys & Locks for Cars
• Emergency Rekey
• Lock Repair
• Lock change
• lock opening
• Rekey Specialists
• Key Duplication
• Home Lockout
• Master Keys
• Deadbolts Installed
• High security commercial locks
• Master system re-key
• Commercial door locks
• Commercial door closers
• Door installation
• Door repair
• Emergency vehicle opening
• Duplication of lost ignition keys
• Extraction of broken ignition keys
• Emergency trunk opening
• High Security Vehicles
• Transponder chip key programming
• Car Door Unlocking
• Roadside Assistance
• Certified Locksmith
• Automotive Locksmith
• Car Lockout
• Car Key
• Car Duplication/ Copy Key/ Key Cutting
• Residential Locksmith
• Affordable Locksmith
• Door Unlock
• Mobile Locksmith
• Locksmith Near Me
• Unlock Service

Optimizing Your Website

Your website is where you will house all of your business’ information. This is where people will go to read all about your services and products. For a locksmith, it’s important to convey all of your relevant information in a clear, concise manner for users to follow.

Here’s a little hit list on-page SEO techniques website optimization ideas you can do:

• URL of your pages/posts
  Make sure your website pages and posts have relevant keywords in them. For instance, if you have a page all about your company, you can have the URL as www.locksmithcompany.com/about or you can optimize the page for searchability by creating a URL like www.locksmithcompany.com/toronto-area-locksmith. The title of the page will also be the top item that users see when your website appears on Google searches, so plan accordingly!
• Meta Description
  As the second item on the list on the Google display page, this will be a short description used to describe what the user will see on the page. Ensure the keyword is in the description as well.
• Titles
  The titles of your pages or posts should also convey the same keyword or phrase as the URL. As the top item on each page, the H1 tag specifically, it’s of utmost importance to Google that the page conveys your specific keyword or phrase.
• Body Content
  The body of your content should be no less than 500 words interspliced with your keyword or phrase. Word of caution, don’t stuff the pages with those keywords as Google will penalize for that. Be descriptive but make sure your keywords appear in an organic, natural way.
  Keywords need to appear on the page in order for Google to rank it. A rule of thumb is that a keyword should be entered at the beginning of the article, at the end, and a few mentions along the article. Some of the keywords are service related and others could be localized keywords such as: Locksmith Lenexa, KS or Locksmith Victorville, CA.
• Images
  For images on your pages or posts, it’s important to make sure that the image name makes sense to website readers and for search purposes. So if that means renaming your images as “toronto-locksmith.jpg” instead of “DSC0978.jpg”, it will go a long way! As well, you will need to consider an alternative tag within your image tags, so website readers can read the title of your image if a user is visually impaired.

We create the complete list of SEO techniques.

Business Locksmith Directories

There are many different directories your business can join – both locally and globally. You’ll want to make sure your company is signed up with Google, Yelp, and HomeStars globally.

Yelp is helpful for every business in that you can view reviews on every business and offer a review for any company – good or bad. The better you are, the more good reviews you’ll get! So keep up the great work!

HomeStars is helpful for industry workers that matches professionals and companies in the trades. Users can offer reviews for your company and people who are searching for a specific category of trades can find a tradesman of their choosing. Again, a good review is better for business – so keep doing a great job!

It’s good practice to join Yellow Pages and your local chamber of commerce websites so users locally can find you easier.

All of these directories are just other avenues where users can reach your business and will improve your overall online presence. You’ll want to make sure you are consistent with your profiles in all of the above – be it logos, descriptions, address(es), contact information and of course, your company website!

Online Reviews

As mentioned above, reviews will go a long way to not only giving new potential customers a sense of affirmation about your company but will give your online presence a much-needed boost.
Reviews can give an edge over your competitors through their being displayed on your Google Business Profile page and through the results page on Google. Prospective clients will be more likely to call your business in the time of need with all the positive feedback!

Are You Ready To Get Optimized?

Start implementing our marketing ideas for locksmiths to rank on SEO for locksmiths keywords. You’ll need to get a leg up on your competition in any way you can. Making sure you are up to date with Google and your newly optimized website will go a long way to ensuring your customer base keeps flowing in!

Need Help To Run SEO For Locksmith Campaign?

All The Way Up Media is a digital marketing company that helps companies grow.

To get started working with an SEO agency, contact us today. We are here to help you get to the top of the mountain whatever it takes!