SEO For Locksmiths
SEO for Locksmiths is highly competitive. Achieve a top ranking for your locksmith company with the right strategy.
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SEO for LocksmithsSearch engine optimization has become a staple in all industries looking to get a leg up on their competition. When businesses invest in SEO for their websites, they can be sure that their website is getting enough traffic so they can focus more on their business. The locksmith industry certainly has benefitted from the impact of a well-run SEO campaign, be it through website optimization and other SEO tips. Like everything else in the world today, the most reliable source of customers and leads would be through Google. When users click on the first 2-3 results on the page when searching for a locksmith, it’s important to have all the tools to get to that top spot. Following a thorough step-by-step program, locksmiths can have a top-notch website garnering leads for them in no time! We’ve narrowed down a top 4 list that will absolutely make your locksmith website rank higher and give your business more clout in getting more customers to your company.
Keyword Research and Optimization
By using tools such as the Google Keyword Planner, locksmiths can get a sense of what customers would be searching for on any given day. User-generated search data can generally be separated into two categories: phrases with hiring intent or research intent. Simply put, the user will either search looking to hire a professional locksmith or with an intention of doing it themselves, look for “do-it-yourself” type tips.
As a locksmith looking to get more clientele, it’s advisable to try and target the key phrases that would garner results for those looking to hire. For those users, because they’re usually in an emergency situation or are looking for your business’s actual expertise, it’s wise to focus your attention there.
For example, when someone searches for “locked out of my front door” or something to the like, it means the user is looking for help – and now! In the locksmith industry, when users have a hiring intent, you can focus your website pages and posts towards a more direct sell.
It’s also important to focus your website pages and posts towards the other intent as well, such as “installing locks on a guest house”, it conveys a more long-term strategy. For the keywords intended as research, it can also be a resource for users to come to you for advice or tips, making your company a hub for all do-it-yourselfers.
Either strategy can go a long way to securing your website’s place on top of the search engines.
Your list of key phrases and words will be based on its actual searchability and in turn, how easy or hard it will be to achieve a high ranking with those terms. You will need to determine which words are easier to achieve a high result and which ones you can strive to achieve.
Once you’ve created a healthy list of words with a clear objective, create your Google account and start the process!
Google My Business
An important key to these keywords are also the creation of your business’ Google My Business page. Google My Business is a specific page utilized for businesses to gain more exposure online through Google.
Things of utmost importance would be logos, photos, hours of operation and descriptions of your services should be on your Google My Business page. Important things, like a map to your location and specific categories your business might lie under. This gives the user a more robust experience when searching for a locksmith.
Optimizing Your Website
Your website is where you will house all of your business’ information. This is where people will go to read all about your services and products. For a locksmith, it’s important to convey all of your relevant information in a clear, concise manner for users to follow.
Here’s a little hit list of website optimization ideas you can do:
1. URL of your pages/posts: Make sure your website pages and posts have relevant keywords in them. For instance, if you have a page all about your company, you can have the URL as www.locksmithcompany.com/about or you can optimize the page for searchability by creating a URL like www.locksmithcompany.com/toronto-area-locksmith. The title of the page will also be the top item that users see when your website appears on Google searches, so plan accordingly!
2. Meta Description: As the second item on the list on the Google display page, this will be a short description used to describe what the user will see on the page. Ensure the keyword is in the description as well.
3. Titles: the titles of your pages or posts should also convey the same keyword or phrase as the URL. As the top item on each page, the H1 tag specifically, it’s of utmost importance to Google that the page conveys your specific keyword or phrase.
4. Body Content: The body of your content should be no less than 500 words interspliced with your keyword or phrase. Word of caution, don’t stuff the pages with those keywords as Google will penalize for that. Be descriptive but make sure your keywords appear in an organic, natural way.
5. Images: for images on your pages or posts, it’s important to make sure that the image name makes sense to website readers and for search purposes. So if that means renaming your images as “toronto-locksmith.jpg” instead of “DSC0978.jpg”, it will go a long way! As well, you will need to consider an alternative tag within your image tags, so website readers can read the title of your image if a user is visually impaired.
Business Locksmith Directories
There are many different directories your business can join – both locally and globally. You’ll want to make sure your company is signed up with Google, Yelp, and Homestars globally.
Yelp is helpful for every business in that you can view reviews on every business and offer a review for any company – good or bad. The better you are, the more good reviews you’ll get! So keep up the great work!
Homestars is helpful for industry workers that matches professionals and companies in the trades. Users can offer reviews for your company and people who are searching for a specific category of trades can find a tradesman of their choosing. Again, a good review is better for business – so keep doing a great job!
Around the GTA, it’s good practice to join Yellowpages and your local chamber of commerce websites so users locally can find you easier.
All of these directories are just other avenues where users can reach your business and will improve your overall online presence. You’ll want to make sure you are consistent with your profiles in all of the above – be it logos, descriptions, address(es), contact information and of course, your company website!
As mentioned above, reviews will go a long way to not only giving new potential customers a sense of affirmation about your company but will give your online presence a much needed boost.
Reviews can give an edge over your competitors through their being displayed on your Google My Business page and through the results page on Google. Prospective clients will be more likely to call your business in time of need with all the positive feedback!
Are you ready to get optimized?
As a locksmith in a tough, competitive Toronto market, you’ll need to get a leg up on your competition in any way you can. Making sure you are up to date with Google and your newly optimized website will go a long way to ensuring your customer base keeps flowing in!
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