Creating a successful email marketing campaign begins with setting up an email marketing account, establishing an objective and how we intend to use it to help your business grow.
Email marketing campaigns are a great way to improve brand awareness, keep in touch with current customers, encourage them to share your content with new customers, and to provide exclusive updates, news, promotions, and product releases.
Builds customer loyalty
Newsletter and email marketing provide a direct route to your customers. Even better, customers actually want to hear from you. Up to 74 percent of consumers prefer email marketing messages as opposed to direct mail, according to MerkleInc. So when you need your followers to know about a new product, a sales promotion you’re having, or if you have shareable content to feature, an opt-in email subscriber is a great way to do so.
Different types of Internet marketing services
Email marketing comes across many different platforms, including MailChimp, Constant Contact, and AWeber.
- MailChimp is a great option for small businesses looking to launch a robust email marketing campaign. If there’s one email marketing service to try, start with MailChimp and see how things go from there.
- Constant Contact ($20.00) is an intuitive email marketing solution that works well. Although it’s one of the more expensive options, its interface is preferred by some. Sending newsletters and email marketing automation work great with this software.
- AWeber ($20.00) provides a collection of email marketing and autoresponder tools that many users love. Top features include an opt-in email marketing feature, a follow-up email tool, and subscriber management.
- Zoho Campaigns ($5.00) is one of the more affordable email marketing campaign managers. Though it’s not as modern or as impressive looking as some of the other options out there, it gets the job done.
Building an email list
Any email campaign is only successful from how it collects and builds its email list. After all, campaigns like this rely on users having to opt-in. Emails are typically collected from users on your website, through forms embedded into your web design. Common strategies used to collect email are offering a limited- time discount or offering a freebie like an eBook in exchange.
When an email list is built out correctly, some brands have experienced click-through rates as high as 96 percent at times and 4,300% in ROI, according to some digital marketing studies. Let’s be clear in saying that not every email you send out is going to be a massive success. While maintaining realistic expectations, it’s still evident that email is a very inexpensive way to connect.
Decide on how often you want to send your newsletter
Email newsletters can be sent daily, weekly, bi-weekly, or monthly. Depending on your site, there may be a recommended option. Ultimately, the frequency of your emails relies on availability, commitment, timing, and the amount of content available. After you know when’s best to send your email, you can see major sales from it with as many as 66 percent of consumers online having previously made a purchased based on an email message, according to the Direct Marketing Association Digital Marketing Association.
Deciding what goes into your newsletter
What goes into your newsletter is very important. Content that the user can’t relate to might result in them unsubscribing. Any email you send out, ensure there’s a reason for it and identify your objective prior to releasing it. Personalizing your email marketing campaign also has proven to have major benefit, with targeting emails by persona increasing email click-through rates by 16 percent or more, according to Hubspot.