Creating the right small business website involves selecting the right web design company to partner with. Though some of these steps you may be able to do on your own, it never hurts to have an experienced and expert web design on hand to solicit advice from and help guide you. Setting up the ultimate business website begins first with ensuring the basics are covered. Browse through this guide and learn a little about the mechanics that go into building out a business site.

Registering A Domain

The first step to setting up a small business website is to buy and reserve the domain name. In order to keep the domain name reserved for your website. Do you already have a name for your business? check the domain availability to make sure that it hasn’t been taken and purchase it. You will need to renew the domain every year.

Many small business owners choose their business’ name for their domain. Ideally, you want to think about how customers are expecting to reach you online. They’re either going to connect via social media accounts, enter your domain in directly, or use search engines to reach it. Selecting a domain name that is relevant is one of the most important choices in the early stages of building a business site, affecting long-term success in the online marketplace.

Maximizing domain privacy

When you purchase a domain name for your business site, the personal information you submit alongside it is entered into a registry that is openly accessible. Without a domain privacy, anyone can find information about a website owner (name, address, phone number) Therefore, when buying a domain name, it is important to protect your privacy and ensure your personal information does not show up anywhere it shouldn’t. In many cases, by exposing contact information openly, you may find in your inbox long lists of irrelevant emails from companies soliciting for all types of things. When registering your domain, whether it’s on your own or in partnership with an experienced web design company, ensure that domain privacy is being protected.

Getting a hosting account

Now, this is where things tend to get a little challenging. For small business owners who are not particularly web-savvy or who have never had a website before, we recommend having a skilled, experienced web designer with you. There are many reasons why, including being able to set you up with a domain and hosting site at a more affordable rate. Finding the perfect hosting solution for a business site should include 24-7 support, a highly reliable and fast hosting server, little-to-no downtime, and inexpensive pricing. For a business site, 24-7 support is crucial, ensuring that should your site ever go down, you have technicians to go to immediately for resolution.

Building out the website with a professional

Though as a business owner, we understand you want to oversee the development and management of your website, using a professional web design company to help in the build is crucial. They will be able to identify any problematic code, assist in troubleshooting and resolving any issues as they come up, and make the needed design changes to get you the best site possible. Also, depending on the need, you will be referred to content management systems, such as WordPress, which will help manage the site in the long-term. Through WordPress, it’s amazing what a business owner can do. Re-write content, post blogs and manage the site, just as you would your business. With today’s standards, a responsive website is a must. An incredible amount of visit websites directly from their mobile phone or tablets. A website that is not responsive is not optimized to work effectively on some devices. Hence, user experience could be an issue.

Promoting Your Small Business Website (SEO, PPC)

After your business site has been designed, launched, and is now active, the next step is in getting the word out. This involves tapping into social media accounts and using search engine optimization (SEO). The biggest online marketing strategies used by small business owners relate to SEO, which will determine where your site ranks on search engines and how many people see it. The use of SEO techniques in small business sites is key in being able to find visitors, which can then be converted into customers and in turn, revenues. To better the competition in the local and global marketplace, speak with your local web design and online marketing company for more information on how to best employ business-centric SEO strategies. Another strategy of promotion is Pay Per Click. Ads show up in search results that are related to the terms that you target. Every time a user clicks the ad search engines(Google, Bing) charges your account.

Setting up analytics tools

Being able to measure the success of a website is integral in knowing where to apply attention. Thankfully, there are numerous analytics available for a small business website to see key stats, such as how many visitors they are receiving, where those visitors are coming from, and what pages are being viewed. From the information procured from analytics, one can help determine where they may be losing customers’ attention, helping to streamline navigation and improve the overall user experience. Beyond the information analytics will provide in improving sales conversions, this information can also be used to help better understand your audience. See where they are coming from, the kinds of terms they are searching for, what products or services resonate with them, and more.

Continue building credibility for your business

Be it the first time you’re working on a website or whether you are looking to upgrade/update an existing site, we can help. To grow your business in this day and age, a website is necessary. So many customers search for products, services, and businesses online. Any business with a website establishes a level of credibility and professionalism that will serve them well in winning over customers online and helping to expand their revenue streams. Receive the opportunity to show off the hard work you’ve already put into your brand and gain further advantage in the local marketplace with a web design partner like us.

At All The Way Up Media, we do all of the things mentioned in this article and more, allowing you to do what you do best – focus on running your business – while we take care of the heavy lifting with the website. Build a strong, healthy website, an extended social media presence, and use key SEO strategies to attract more customers than ever before. Truth be told, less than half of Canadian small businesses have websites and the businesses that do have a sizeable advantage so don’t be left out. Choose an internet marketing company who understand and specialize in small business website development.
Contact All The Way Up Media today!

Online reputation management is not just about looking after your social media accounts and maintaining a Google Alert on your business name. The Internet provides an opportunity for users of all backgrounds to share brand experiences and create conversation. Online reputation management involves managing the conversation that’s happening around your business or industry and looking after online reviews.

Consumer reviews are an opportunity for users online to have their voices heard and to share their experience. Seen on social media sites like Facebook, on search engines like Google, and on classifieds like Yelp, reviews can make or break a business. They’re powerful in the sense that reviews communicate so much about a brand’s standards, reputation, products, and/or services from the viewpoint of the customer. For example, if you want to have a haircut, you’re going to go online and check out the reviews for local hairdressers and salons. Those reviews are going to affect your final decision on where to put your money.

Where do online reviews show up?

No matter the category of business, user reviews have a role to play. Some of the most common online review websites are

  • Trusted Reviews for products
  • Indeed for jobs
  • Glass Door for businesses
  • Trip Advisor for hotels and hospitality-related restaurants or entertainment
  • Exclaim for music reviews.

Brands that aren’t monitoring theirs may have a reputation problem on their hands before long. For example, should a potential customer come along and see a ton of negative reviews, are they really going to want to purchase something from you – probably not.
online reputation management, reviews

How do online reviews appear?

Reviews can appear in a variety of different ways, with a five-star system being the most common. They may also appear as images, videos, or in plain text. It’s true that, in some cases, one bad business review can take down a business. If there’s an accusation that so poorly portrays your brand that few customers want to continue their relationship with you, you’re going to be in trouble. Notwithstanding, the average business may receive a mix of reviews. Some will be spam and can oftentimes be removed by contacting the review website. At other times, if someone expresses a legitimate concern, you may have some difficulty removing it.

Online reviews which appear as articles

Some reviews aren’t going to appear as ‘reviews’ at all but instead, will show up in the form of articles and blogs. If they say something positive about a product or service, or your brand, that’s wonderful. If it’s negative though, it can be much more complex on how to manage this. An article like that will get placed on Google and then, whenever someone searches out your brand, it’s going to come up. It could affect your reputation for a long time if you don’t be careful.

monitor online reviews, online reputation management

How to monitor online reviews for your benefit

Any brand who makes the investment to respond to negative reviews and monitor their reputation online shows their audience they care about what people are saying. In this sense, even a negative review can be an opportunity to advertise your business in a positive light. Thankfully, there’s also software which can help monitor what people are saying about you online. Various software will track your business name and brand, reporting to you any time you are mentioned on sites like Mention and Awario.

  • Decide if you need to respond. If there’s derogatory or degrading language, irrational opinions, or if it’s not something you feel you can remedy, contact the review website and ask them to remove the comment.
  • Respond to negative feedback by hearing them out, empathizing with them, apologizing, and taking action to fix the complaint. When other customers see your willingness to help and improve, they’ll feel comfortable doing business with you. Any business owner will have to go out of their way to fix a bad review. Even so, it’s important. By not responding, the damage a brand could incur is sizeable.
  • Respond to all positive reviews as well! You don’t want to give the impression that, to get your attention, a customer needs to leave negative feedback. A few words of acknowledgement is enough to thank someone for leaving their two cents.
  • Monitor the most popular review sites first and foremost since they get more exposure, as these will be where the majority of customers see you.
  • Monitor your social media accounts as well. Sites like Facebook, Twitter, and Instagram are extremely popular for users who want to leave reviews and comments regarding brands.
  • Respond quickly and politely.

Reviews, online reputation management

For help in building positive business reviews and for strong reputation management online, contact internet marketing company, All The Way Up Media, today.

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