The changing landscape of social media platforms can make it hard to know how to work it to your advantages. As a small business working on a limited marketing budget, you need to know how to best spend every dollar, in order to maximize ROI and capitalize on every opportunity.
How To Use Social Media For Small Business?
How to use social media for small business involves building a consistent social media presence, developing high-quality content, identifying potential clients and knowing how to target this audience, creating brand awareness with meaningful posts, and knowing how to manage your time.
#1 – Craft Good Content that serves a Purpose
Even with all the tips, tricks, and strategies on how to manage social media, a small business needs purposeful content to keep eyes glued to the page. Writing good content means writing for what your audience wants to read. Be it humorous content or informative content, there are many different ways to write and it doesn’t always need to be about your small business either. That said, keeping things light and positive is always the right approach to attracting followers.
#2 – Using the Right Platform
Every day, there are new social media platforms being developed and released to consumers. Knowing what is the right social media for your small business is a key component to success in the social media arena.
For example, a flower shop would be rightfully directed to Instagram, where it can share image-friendly content. Now if the business was a law firm, Instagram’s image-friendly search capabilities may not be so appropriate. For a law firm or a similar small business, using LinkedIn may be recommended. Speaking to a social media for a small business expert may be able to help provide some guidance on what platform is right for your company.
#3 – Building your Social Media Profile one Day at a time
No one shoots to the top of the social media game on day one. It takes time to build a profile. This begins with, first, taking the time to ensure that you have high-quality profile pictures and filling out the entirety of your business profile complete with links directing back to your website.
#4 – After your Profile is set up, Be Consistent
Decide on what kind of posting schedule you want to be on and adhere to it. Be consistent in making social media posts and look out for holidays, special events, and other occasions that you might be able to capitalize on to spike interest in your page. Even if you’re not getting the engagement you want just yet, be patient and don’t give up. There’s a lot of groundwork that needs to be laid for a small business before major social media success is experienced.
#5 – Don’t shy away from Interacting with Users
Social media, for non-small business users, is about interaction. Invest the time to interact with other users, respond when someone comments, and comment on other pages and posts that relate to your business. By reaching out and connecting with others, it accomplishes two things – first, you’re giving others a reason to pay attention to your business and second, it humanizes your page, providing consumers with a non-profit based message to connect with.
#6 – Look at What your Competition is Doing
Competitors provide key insights into what is working and what is not in the realm of social media. If something is working well, perhaps there’s a way to adopt the strategy to your small business. Furthermore, it’s always possible you will spot an untapped market or an opportunity that your competitor hasn’t seen. By looking at what your competition is doing on social media, you continue building the knowledge required for any small business to succeed in its local marketplace.
As social media continues to change, there’s always something new to learn for small businesses. Though it can be overwhelming, once social media for business gets started, it’s an optimal way to generate interest and build their brand. If you’ve never worked with social media before or are searching for the right agency with the small business expertise to help develop your social media presence, contact All the Way Up Media, your social media marketing agency.