Your company’s presence on social media will help determine your brand awareness in the marketplace. Ignore it at your peril – because your prospects are likely avid users of social media, and so is your competition.
Platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn and Tiktok, help people make up their minds on what they like, what is hot, and ultimately, what they may purchase. An organized, consistent program of messaging on social media is an important component of how your business offering is perceived, and can be a tremendous boost to your website and ultimately, to your sales.
Let’s Create Your
Social Media Marketing Plan
How We Can Help
Full, Engaging Social Media Accounts
We’ll get all your accounts set up and optimized for maximum impact. The messaging will be consistent and on-point, with one singular goal – achieving and maintaining brand awareness of your product or service.
These platforms often represent your prospects’ first impression of your offering. It should be carefully calculated and meticulously maintained, with whatever you want your prospects and customers to see at the moment. We can ensure that it happens, consistently.
Maintaining Social Media Accounts
Your clients and prospects want to see new, interesting information from you. They want to be engaged and kept up-to-date.
Keep the momentum of your website traffic at maximum, with regular posts, updates, photos and videos. Social media is largely a visual forum, so high quality engaging visual content is important.
Our expertise will ensure that your audience is regularly informed, advised, entertained, with content relevant to them and your services.
Paid Social Media Advertising
Finding your audience, building your fan and customer base, and monetizing your services are most efficiently achieved through social media advertising. It is the most targeted medium through which your message can cut through.
We will help design the messaging and advertising strategy on social media that will drive hits to your web pages.
It’s an effective way to get your brand out there, and keep it in the minds of your prospects and customers.
Create Engagement with Potential Customers
It’s proven that properly executed social media communication produces meaningful Business-to-Customer relationships, and increases loyalty to your brand.
Your clientele and prospects are looking for brands that engage, entertain, and inform.
It’s very much a one-on-one relationship, with the added potential of exponential growth, through your own loyal customers’ likes and shares, of your product and service.
Social Media Statistics
The proof is in the stats. Social media exposure can dramatically help drive brand awareness and sales.
Consider just a few startling numbers that should convince you to adopt a social media marketing strategy: As of 2021, there are 3.78 billion social media users around the world. 48% of the world is regularly looking at social media; Facebook is the leader, with over 2 billion active users, two thirds of North American adults are Facebook users. All age groups in North America participate at astounding levels. The average time spent on social media tops 2.5 hours a day.
Grow Your Followers
Followers of your product or service are like gold. They represent your most loyal base; they help spread the word about you.
It’s important to establish a base of followers on social media. They’ll become your megaphone, through their likes and shares of your posts, pictures, videos, and updates.
We can show you the type of content you’ll need to help grow your number of followers and utilize their influence to expand further. Brand awareness, market presence, buzz – you get there by growing your followers and having them spread the word for you. We know how it’s done, and will help you get there.
Why Engage in Social Media Activity
Social media has usurped all other forms of communication in terms of consumer engagement. You’ve heard the expression to “go viral” – the only platforms that anything goes viral on is social media. It’s a megaphone that amplifies messages, trends, and news. We have to be clear, however: Your product, service, or brand doesn’t have to go viral, in order to achieve the desired effect on social media. Quite the opposite – with your social media messaging, you want to communicate a targeted, concise, uniform message to your prospects and customers. Communicate what you provide, how well you provide it, what’s new, and what’s coming up shortly. Social media is the best platform to get your brand in front of your desired market.
It takes expertise, and it takes work. We can do the upfront analysis of your market potential, and create a social media strategy that maxes out the connection to your clientele as well as new prospects who may not yet have heard about you.
Put Our Expertise
It takes expertise and as a prominent internet marketing company in Toronto, you can rest assure that we can hendle it for you. Throwing out random messaging on social media, with no prior analysis, or structured plan, will have minimal positive results, in terms of your business. We will sit down with you, and identify the messaging which obtains the best possible results – creating your brand online, and attracting prospective customers to your website.
Social media is an enormous, pervasive landscape, but your interaction needs to be targeted to the demographic you want to reach, as well as the geographic area you want to serve. We will find the optimum campaign of social media messaging, kept current and up-to-date at all times, to keep a continuous flow of interest in your product or service. It’s a crucial component of any marketing strategy today. We’ll help you get there.
For Your Business
The social media landscape represents a huge opportunity for your business, to communicate your message, to both existing clients and prospective customers. The key is creating the best possible messaging, tailored to the specific benefits and features you bring to the marketplace. What makes you different, special, and unique – that’s what people want to hear about, and very often, they go to their favourite social media platform to get that information.
You need to be on those types of platforms, with a consistent, highly targeted strategy, aimed squarely at the folks you want to sell to, or initially, to make a positive impression on. That’s why we call it a tailored strategy – we will sit down with you, to create a custom program of social media messaging which compliments your business offering and enhances your web presence. You’ve built a great website – now get people over to it, with a social media strategy that works. We will show you how.
We are based in Vaughan, Ontario, Canada, a leading technology hub, recognized worldwide for its innovative and cutting-edge tech sector. We are prominent in our home country, but serve the whole online world, with customers across North America, and as far flung as Europe and Australia.
We can help you with custom online marketing and web optimization solutions, with our in-depth knowledge and expertise that spans the world, and continues to grow. We are happy to work with you, whether you want to focus on your geographic area, or ours, or anywhere else on the globe. As a prominent internet marketing company in Toronto, we pride ourselves on our worldwide reach.