So you’re about to launch a website for your business. You’ve got a professional logo and graphic design ready to use, product or service descriptions written up, and social media accounts reserved. For many entrepreneurs at this stage, something they haven’t considered is web hosting services.

Why Are Web Hosting Services Important For Your Business?

Choosing professional web hosting services is a smart move for any person with a website as it ensures your website’s speed and content delivery is going to be optimized. Why to hire a web hosting service like All the Way Up Media is because of the care we take in service delivery. These are a few of the reasons why our clients rely on us for their hosting needs.

  1. 24-7 assistance

    If there’s ever a problem with your website loading, All the Way Up provides 24/7 support on all hosting services. Receive help instantly and get your site fixed, in the event that there are any issues – from a breach in security or a plug-in that hasn’t been installed correctly.

  2. Strong Website Security

    Companies which provide hosting services like ours implement strong security practices. Suspicious activity or hacking attempts are easily identified and resolved in a timely fashion. Frequent updates on software also guards against security threats.

    website security

  3. Your website will be faster

    When a visitor clicks on your site, it shouldn’t take longer than 2-3 seconds to load. A professional hosting service like ours relies on localized servers which means a fast loading speed. Another benefit to a faster loading speed is that it helps with SEO, ensuring you rank nice and high on search engines like Google, Bing, and others.

  4. 99% uptime

    Your site’s uptime is the amount of time it’s online, working well, and accessible to users. Through professional hosting services with All the Way Up Media, your guaranteed uptime is 99% minimum. We’ll do everything we can to ensure your site has the support it needs to be readily accessible any time day or night.

    web hosting up time

  5. Better recovery options

    The world’s most secure websites still experience security breaches no matter how hard they’ve attempted to protect themselves. Should a hacker infiltrate your website or should your data be erased in some way, a hosting service like ours schedules regular back-ups. Therefore, we can save time and stress by ensuring you never lose data.

  6. Easy scalability

    If your website grows over time, we can scale you up to a better hosting arrangement ensuring your web traffic, the data stored on site, and your business growth is not negatively impacted being locked into a hosting plan that no longer meets your needs.

Let us help you set up your server, handle SSL installation, assist with WordPress installation and support, and ensure you have a fast, local server for hosting in Canada and the US. As important as it is to have your website stand out from the competition, if you’re not working with professional hosting services, you’re at a disadvantage. To learn more about web hosting services, Contact an internet marketing company today.

Online reputation management is not just about looking after your social media accounts and maintaining a Google Alert on your business name. The Internet provides an opportunity for users of all backgrounds to share brand experiences and create conversation. Online reputation management involves managing the conversation that’s happening around your business or industry and looking after online reviews.

Consumer reviews are an opportunity for users online to have their voices heard and to share their experience. Seen on social media sites like Facebook, on search engines like Google, and on classifieds like Yelp, reviews can make or break a business. They’re powerful in the sense that reviews communicate so much about a brand’s standards, reputation, products, and/or services from the viewpoint of the customer. For example, if you want to have a haircut, you’re going to go online and check out the reviews for local hairdressers and salons. Those reviews are going to affect your final decision on where to put your money.

Where do online reviews show up?

No matter the category of business, user reviews have a role to play. Some of the most common online review websites are

  • Trusted Reviews for products
  • Indeed for jobs
  • Glass Door for businesses
  • Trip Advisor for hotels and hospitality-related restaurants or entertainment
  • Exclaim for music reviews.

Brands that aren’t monitoring theirs may have a reputation problem on their hands before long. For example, should a potential customer come along and see a ton of negative reviews, are they really going to want to purchase something from you – probably not.
online reputation management, reviews

How do online reviews appear?

Reviews can appear in a variety of different ways, with a five-star system being the most common. They may also appear as images, videos, or in plain text. It’s true that, in some cases, one bad business review can take down a business. If there’s an accusation that so poorly portrays your brand that few customers want to continue their relationship with you, you’re going to be in trouble. Notwithstanding, the average business may receive a mix of reviews. Some will be spam and can oftentimes be removed by contacting the review website. At other times, if someone expresses a legitimate concern, you may have some difficulty removing it.

Online reviews which appear as articles

Some reviews aren’t going to appear as ‘reviews’ at all but instead, will show up in the form of articles and blogs. If they say something positive about a product or service, or your brand, that’s wonderful. If it’s negative though, it can be much more complex on how to manage this. An article like that will get placed on Google and then, whenever someone searches out your brand, it’s going to come up. It could affect your reputation for a long time if you don’t be careful.

monitor online reviews, online reputation management

How to monitor online reviews for your benefit

Any brand who makes the investment to respond to negative reviews and monitor their reputation online shows their audience they care about what people are saying. In this sense, even a negative review can be an opportunity to advertise your business in a positive light. Thankfully, there’s also software which can help monitor what people are saying about you online. Various software will track your business name and brand, reporting to you any time you are mentioned on sites like Mention and Awario.

  • Decide if you need to respond. If there’s derogatory or degrading language, irrational opinions, or if it’s not something you feel you can remedy, contact the review website and ask them to remove the comment.
  • Respond to negative feedback by hearing them out, empathizing with them, apologizing, and taking action to fix the complaint. When other customers see your willingness to help and improve, they’ll feel comfortable doing business with you. Any business owner will have to go out of their way to fix a bad review. Even so, it’s important. By not responding, the damage a brand could incur is sizeable.
  • Respond to all positive reviews as well! You don’t want to give the impression that, to get your attention, a customer needs to leave negative feedback. A few words of acknowledgement is enough to thank someone for leaving their two cents.
  • Monitor the most popular review sites first and foremost since they get more exposure, as these will be where the majority of customers see you.
  • Monitor your social media accounts as well. Sites like Facebook, Twitter, and Instagram are extremely popular for users who want to leave reviews and comments regarding brands.
  • Respond quickly and politely.

Reviews, online reputation management

For help in building positive business reviews and for strong reputation management online, contact internet marketing company, All The Way Up Media, today.

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