The name Neil Patel means a lot in search engine optimization, website analytics, and entrepreneurship. He is the co-founder of a customer analytics platform named KISSMetrics and a visual analytics company named Crazy Egg.
Patel has helped build multi-million dollar online marketing campaigns, continues to have his hand in helping several sites find their niche, and is directly responsible for the success of 100s of entrepreneurs.
Why we’re talking about Neil Patel here is because we came across something interesting on his website that could be used as a learning lesson for entrepreneurs, internet marketers, and webmasters.
Neil puts out videos regularly, seeking to help and instruct interested entrepreneurs in how to grow their businesses. Patel’s videos are truly priceless, communicating bullet points of key information as well as acting as inspiration for those who need it more than others. There’s a lot to learn from these videos so if anyone reading this has not yet checked his site out, please do! Analyzing the way that Neil Patel delivers YouTube marketing video content however and the subsequent period immediately following consumption, we noticed something interesting.
As you may already know if you are a regular user of YouTube, at the end of any video, Google will auto-populate suggested videos for the user to continue browsing. The videos that Neil Patel uses are embedded into his website, meaning that a user could end up viewing someone else’s or a competitor’s video right off his website. This is a bad strategy! Fortunately, there is a fix!