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SEO, Web Design, Paid Ads, Email Marketing, Ecommerce, Hosting

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New Google Surcharge for Ads Served in Canada 🌟 Paid Ads

New Google Surcharge for Ads Served in Canada

Effective October 1, 2024, Google will introduce a new surcharge for ads served in Canada. This update, known as the “Canada DST Fee,” will be applied to all invoices or statements for ads served in Canada starting on this date.

Understanding the Canada DST Fee

The new surcharge, set at a rate of 2.5%, will be itemized separately on your invoice or statement under the label “Canada DST Fee.” This charge is being implemented to help cover the costs associated with complying with Canada’s digital services tax legislation. Here are the key details you need to know:

Ads Purchased Through Google Ads

Invoice and Account Visibility:
- The surcharge will appear as a separate line item on your invoice or statement.
- It will also be displayed in the “Transactions” section of your Google Ads account.
Tax Implications:
- Any applicable taxes such as sales tax, VAT, GST, or QST may also apply to this new surcharge.
Billing for Automatic and Monthly Payments:
- For accounts using monthly invoicing or automatic payments, the surcharge will be added to your total bill.
- Example: With a budget of $100 and a $2.50 Canada DST Fee, your total bill will be $102.50 (plus any applicable taxes).
Billing for Manual Payments:
- For accounts using manual payments, the surcharge may result in an open balance that will be deducted from your next prepayment.
- Example: With a $2.50 Canada DST Fee and a new payment of $100, your available balance for ads will be $97.50.

YouTube Placements Purchased on a Reservation Basis

For YouTube placements purchased on a reservation basis, the Canada DST Fee will also be shown as a separate line item on your invoice. This surcharge will be added to your media plan budget.

Example: With a defined budget of $100 and a $2.50 Canada DST Fee, your total bill will be $102.50 (plus any applicable taxes).

Preparing for the Change

To accommodate this new surcharge, it is crucial to review and adjust your advertising budget accordingly.

Our expert team specializes in Google Ads management, ensuring your campaigns are tailored to meet your business goals. Don’t leave your PPC strategy to chance—partner with us today for a consultation and see how we can elevate your digital marketing efforts.